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Jump to: navigation, search was one of the earliest ad-supported content sites on the Internet. It featured daily editorial content on a wide variety of topics, including politics and pop-culture and was targeted at Generation X. Their tagline, and mascots, were "A fish, a barrel, and a smoking gun".

The site[edit] was founded in 1995 by writer Joey Anuff and editor Carl Steadman who created daily comically cynical commentary with a self-obsessed and satiric edge. The writing was accentuated by the art of cartoonist Terry Colon. In 1996, they brought on the writing talent of Heather Havrilesky, who provided the whiny, sarcastic voice of her alter ego Polly Esther in their most popular column, titled Filler.

The name of the site was chosen to slip a domain name with possibly offensive connotations past Network Solutions, who controlled the InterNIC system for the distribution of domain names before ICANN took over that authority. The name also described the nature of "news aggregator" sites that "sucked" stories from the web and published them in magazine like formats.

In 1997, Suck published a compilation of their most popular essays in Suck: Worst-Case Scenarios in Media, Culture, Advertising and the Internet (ISBN 1-888869-27-5).


Other than the distinctive artwork of Terry Colon, the site also had many other characteristics that tied their daily articles together. The main text of each article was restricted to a table only 200 pixels wide. Most articles would feature links within the flow of the content rather than as in labeled footnotes or references, foreshadowing the same technique in modern weblogs.

Regular columns[edit]

  • Hit & Run — A link-driven summary of recent events
  • Filler — A weekly self-deprecating look at cultural pretension and dating in post-modern times

Automatic Media[edit]

In July 2000, following a sharp downturn in Internet investment, merged with Feed Magazine to create Automatic Media. Their concept was to streamline their operations and collaborate on boutique operations with low staffing costs. Their joint project was founded with only 4 staffed employees. Despite the faithful cult following, and a combined reader base of over 1 million, Automatic Media folded in June 2001. On June 8, 2001, declared that they were "Gone Fishin’" indefinitely [1], and the site ceased to publish new content.

Current location of staff[edit]


  • Carl Steadman, co-founder, writer, and editor, is now the owner of
  • Joey Anuff, co-founder, writer and editor, is an author and co-wrote the book Dumb Money. He co-founded, launched and edited in 2001, which won a Webby in the category of "Print + Zine" that same year. He went on to become a producer at VH-1 and has more recently created the music recommendation site Critical Metrics.
  • Terry Colon was the site's full-time illustrator from 1997 until 2001. He now contributes illustrations to publications including Time. He also hosts the website,
  • Heather Havrilesky, writer of Filler, Suck's most beloved feature, was a popular columnist at Salon's Arts & Entertainment section until December 2010.[1] She also writes and takes letters at the Rabbit Blog.
  • Tim Cavanaugh (BarTel D'Arcy) was Suck's editor in chief from 1998 to 2001. He went on to be the web editor of the Los Angeles Times opinion page. He is now a contributor to Reason magazine and sporadically runs a webzine called The Simpleton.
  • Ana Marie Cox, executive editor, (who wrote as Ann O'Tate) was later the writer of popular Washington D.C. based blog Wonkette and wrote for
  • Owen Thomas, copy editor and was managing editor at Valleywag.



  1. ^, Gone for Good?. URL accessed on December 30, 2005.
  2. ^ Ten years later, the story of, the first great website. URL accessed on March 30, 2008.

External links[edit]