Sufi rock is a subgenre of rock music that combines rock with classical sufi music traditions. It emerged in the early 1990s and became widely popular in the late 1990s in Pakistan. The term "sufi rock" was coined in 1993 by writer Nadeem F. Paracha to define the Pakistani band, Junoon who pioneered the process of fusing conventional rock music with sufi music and imagery.
It is mostly based on the poetry of famous sufi poets like Rumi, Hafez, Faiz Ahmed Faiz, Shah Abdul Latif Bhittai, Bulleh Shah, Waris Shah and even Kabir and is mostly sung in languages like Urdu, Punjabi, Sindhi, Persian and Turkish.
A few artists like Junoon, Mekaal Hasan Band and Laal have achieved commercial success and mainstream critical recognition.