|Also known as||SuG Heavy Positive Rock|
|Genres||Alternative rock, pop punk, electronic rock, nu metal|
|Labels||PS Company, Indie PSC, Pony Canyon, CLJ Records|
Sug (typeset as SuG) is a Japanese visual kei rock band formed in 2006. The band has released two EPs, two full-length studio albums, and several singles. Until 2009, the band was signed to "Indie PSC", a subdivision of PS Company. As of 2010, they have signed onto a major label, Pony Canyon, and joined the forefront of major bands on PS Company.
The band's tagline in promotional work is "Heavy Positive Rock."
Vocalist Takeru and guitarists Masato and Yuji had previously performed in a band called Travel. After Travel disbanded, they joined with AmeriA's bassist, Shouta, to form Sug in October 2006. The drummer Mitsuru then joined in November of the same year.
Shouta left the band in February and was replaced by Chiyu on bass. Their first release was "7th Breeze" on the compilation album Cannonball Vol. 03. The band signed to the visual-kei management PS Company, and in August 2007, the band released their first single, "Scheat". Months after the release of their first single, Sug released their first EP entitled Love Scream Party. To promote their music outside of Japan, Sug performed at "J-Rock Invasion" in Germany alongside Kagrra, Kra, Alice Nine, and Screw—all of whom are also signed to CLJ Records, a German label.
Mitsuru left Sug after their live on May 9, 2009. It is supposed that Mitsuru left citing creative differences to the remaining band members. Their support drummer at the time, Shinpei, became a full-time member of the band after Mitsuru's departure.
Following the announcement of their single "Gr8 Story," Sug announced their move onto major label PS Company during the live event called "Sug Fes 2009 Alternative POP Show ~ Vol.6" on November 30, 2009. "Gr8 Story" was released through Pony Canyon, and the title track was used as the ending song for the Katekyō Hitman Reborn! anime According to the band, the song is "rather punkish", yet with a catchy tune and an "easy-listening appeal".
Their second studio album and their first album through Pony Canyon, Tokyo Muzical Hotel, was released on March 9, 2010. Their third studio album and their second album through Pony Canyon Thrill Ride Pirates, was released a year later, also on March 9.
On October 7th, 2012, SuG announced they would officially leave PSC after their performance on December 29th at Yoyogi Kyougijou Daini Taikukan, resulting in a temporary hiatus.
- Former members
- Shōta (渉歌?) – bass (2006–2007)
- Mitsuru – drums (2006–2009)
- Albums and EPs
|1st||I Scream Party||December 19, 2007||181|
|2nd||N0iz Star||May 14, 2008||41|
|3rd||Punkitsch||September 3, 2008||77|
|4th||Tokyo Muzical Hotel||March 9, 2010||26|
|5th||Thrill Ride Pirates||March 9, 2011||15|
|6th||Lollipop Kingdom||April 25, 2012||10|
|7th||Black||March 4, 2015||-|
|1st||Scheat||August 1, 2007||-|
|September 2, 2007||-|
|3rd||Alterna.||September 5, 2007||-|
|December 3, 2008||-|
|5th||39GalaxyZ||April 15, 2009||-|
|6th||Life♥2Die||October 14, 2009||-|
|7th||P!NK masquerade||November 18, 2009||-|
|8th||Gr8 Story||January 27, 2010||13|
|June 30, 2010||7|
|10th||R.P.G.〜Rockin' Playing Game||September 1, 2010||14|
|11th||Crazy Bunny Coaster||January 12, 2011||3|
|June 15, 2011||8|
|13th||Toy Soldier||October 26, 2011||9|
|14th||Fukanzen Beautifool Days
|February 1, 2012||8|
|15th||swee†oxic||September 19, 2012||10|
|16th||MISSING||February 19, 2014||13|
|17th||B.A.B.Y||August 23, 2014||13|
|18th||CRY OUT||November 19, 2014||-|
- Best Of Albums
|1st||BEST 2010~2012||March 6, 2013||25|
|1st||SuG TOUR 2010"TOKYO MUZiCAL HOTEL"||August 25, 2010||49|
|2nd||SuG TOUR 2011「TRiP~welcome-to-Thrill-Ride-Pirates~」||September 21, 2011||22|
|3rd||SuG Oneman Show 2011 VIP POP SHOW||March 21, 2012||47|
|4th||The Lollipop Kingdom Show||October 10, 2012||46|
|5th||SuG Oneman Show 2012 This iz 0 2012.12.29 at YOYOGI 2ND GYMNASIUM||April 10, 2013||33|
|6th||SuG Onemanshow 2013 Update Ver.0||April 16, 2014||42|
|7th||VersuS||January 28, 2015||276|
- DVD singles
|November 17, 2010||7|
|1st||Cannonball Vol. 3||February 2, 2007|
- SuG Allmusic by John D. Buchanan
- "Sug at Nipponproject". nipponproject.com.
- SuG · サグ - Profile & Biography - JaME U.S.A
- CLJ Records - alice nine
- "Sug to Make Major Debut". Musicjapanplus. 2009-12-02. Retrieved 2010-01-29.
- "Sug to Provide Ending Song for Popular Anime". Musicjapanplus. 2009-12-08. Retrieved 2010-01-29.
- "Sug Special Interview for the Release of 'gr8 story'". Musicjapanplus. 2010-02-08. Retrieved 2010-02-08.
- "Sug A-Z interview at Jmusiceuropa". jmusiceuropa.com. Retrieved 2008-03-25.
- "SuGのアルバム売り上げランキング" (in Japanese). oricon.co.jp. Retrieved 2015-02-13.
- "SuGのシングル売り上げランキング" (in Japanese). oricon.co.jp. Retrieved 2015-02-13.
- "SuGのDVD売り上げランキング" (in Japanese). oricon.co.jp. Retrieved 2015-02-13.