SugarCRM

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SugarCRM
Type Private
Industry CRM Software
Founded California 2004
Founder(s)

Clint Oram, John Roberts,

Jacob Taylor
Headquarters Cupertino, California
Key people Larry Augustin (CEO 2009 - present)
Products Sugar Community Edition, Sugar Professional, Sugar Corporate, Sugar Enterprise and Sugar Ultimate
Revenue ~$96 million (2012)[1]
Employees 350+[citation needed]
Website www.sugarcrm.com

SugarCRM is a software company based in Cupertino, California. It produces the web application Sugar, also known as SugarCRM, which is a customer relationship management (CRM) system that is available in both open source and Commercial open source applications. In February 2014, SugarCRM announced that they would no longer be releasing new open source versions of their Community Edition application and this would now be a bug fix only application.[2]

Sugar's functionality includes sales-force automation, marketing campaigns, customer support, collaboration, Mobile CRM, Social CRM and reporting.

The company operates a number of websites, including its commercial website Sugarcrm.com, a development website (SugarForge.org), Sugar Exchange (for third-party extensions), and user forums. As of 2013, SugarCRM reported over a million users. [3]

History[edit]

From left to right, Jacob Taylor, John Roberts and Clint Oram in 2004

John Roberts conceived of the idea and name of SugarCRM while riding his mountain bike named Sugar in the Santa Cruz Mountains. Clint Oram, John Roberts, and Jacob Taylor started full time work on the SugarCRM open source project in April 2004, and incorporated the company in California in June 2004. Roberts served as the CEO from 2004 to 2009, Oram was the vice president, and Taylor was the CTO & vice president of engineering.

SugarCRM was one of the first commercial open-source-based corporations to raise venture capital. In June 2004, Josh Stein of DFJ invested $2M into the startup and became a board member. With the help of this investment, Sugar expanded quickly and by September 2004, potential users had downloaded 25,000 copies of the application, then named Sugar Open Source. In October 2004, the company was named "Project of the Month" on Sourceforge.[4]

The popularity of the project allowed the company to raise $46 million of venture capital from Draper Fisher Jurvetson, Walden International, and New Enterprise Associates.[5]

In November 2004, a fork of SugarCRM, vtiger CRM, was started, intended to be a fully open-source solution. The software's core development team is based in Bangalore, India.

In November 2005, the company SplendidCRM was formed, which produces software that was initially a clone of SugarCRM, but intended to run on the Microsoft ASP.NET framework. Like SugarCRM, SplendidCRM produces both open-source and commercial versions of its software.

In 2007, SugarCRM launched SugarCon, a conference for Sugar customers, users and developers, that has since become an annual conference, held in the San Francisco Bay Area.[6]

By 2008, SugarCRM employed over 150 people.[7]

In June 2008, co-founder Taylor left the company, during what technology website The Register called "a mysterious exodus of senior and experienced business staff" from SugarCRM.[8] Clint Oram replaced him as the CTO.

In May 2009, co-founder and CEO Roberts left the company. He was replaced as CEO by SugarCRM board member Larry Augustin, who had previously founded and served as the CEO of VA Linux (now known as Geeknet).[8]

In June 2010, Sugar launched Sugar 6, a major upgrade emphasizing ease of use and introducing a complete UI overhaul of Sugar Professional and Sugar Enterprise.[9]

In early 2011, Sugar was selected as an IBM Global Alliance Partner for Cloud Services.[10]

In January 2011, SugarCRM co-founder John Roberts starts X2Engine CRM a new open source CRM project.

In February 2011, SugarCRM announced it turned cash flow positive for the first time in its history.[11] SugarCRM has remained cashflow positive since.

At SugarCon 2011, SugarCRM also announced its first acquisition; iExtensions, the Market-Leading CRM for Lotus Notes.[12]

In June 2011, SugarCRM continued building on the Sugar 6 theme by adding more global capabilities (25 languages), enhanced Mobile CRM (native application support for over 90% of the world's smartphones and tablets) and extensive Social CRM integrations (LinkedIn, Twitter, Facebook, InsideView, LotusLive, WebEx, GoToMeeting and Google Docs).[13] As part of this release, Sugar introduced two new editions; Sugar Corporate and Sugar Ultimate. eWeek said of Sugar 6 that SugarCRM gets it right.[14]

SugarCRM scored another banner year in 2011, with record fourth quarter revenues (up 92 percent from Q4 2010) and annual revenue growth of 67%[15]

At SugarCon 2012, SugarCRM announced the Sugar 6.5 release.[16] This new release offers customers an updated UI; more powerful search capabilities, an updated calendar and faster performance. The 6.5 release also introduces additional support for different IBM software and hardware platforms. Sugar 6.5 went GA in June 2012.

In April 2012, SugarCRM completed a $33 million financing round[17] for further expansion into the enterprise.

In November 2012, Sugar was implemented in the Ministry of Education in New Zealand to help manage direct inquiries. The Wellington based company Daylight Consulting was responsible for implementing the software.

In August 2013, a new major version, Sugar 7, was announced, but without the community edition. The Sugar 6 codebase was forked by members of the community to release SuiteCRM.

Editions[edit]

SugarCRM sells a CRM solution, typically referred to as Sugar, in three editions:[18]

  • Sugar Professional
  • Sugar Enterprise
  • Sugar Ultimate

Each product derives from the same code tree. The products originated on the LAMP stack (Linux, Apache, MySQL and PHP) but also run on other PHP-capable platforms (such as Windows, Solaris and Mac OS X). SugarCRM can also use MS IIS as a web server, DB2 and MS SQL or Oracle as alternative databases.

Community Edition[edit]

SugarCRM provided a community edition, Sugar CE, previously known as Sugar Open Source. It was available free of charge alongside paid editions until version 7.

In 2013, Sugar version 7 was announced. No update to the community edition was announced with it. SugarCRM's community support team have stated that 7.0 will not be available in a community edition, and that no release date for an updated community edition was known.[19]

In August 2013, SalesAgility, one of many companies providing support and specialised modules for the Sugar platform, announced a fork of the Sugar 6.5 codebase, to be known as SuiteCRM.[20]

Deployment options[edit]

Sugar is a software as a service (SaaS) product. As of Sugar 7, customers can opt to use an on-premises solution, SugarCRM's Sugar Cloud, one of SugarCRM's partners, or public cloud services (such as Amazon Web Services, Windows Azure, Rackspace Cloud or IBM SmartCloud).

License[edit]

SugarCRM initially licensed Sugar Open Source under the SugarCRM Public License (based on the Mozilla Public License and the Attribution Assurance License). While users could freely redistribute Sugar Open Source and the license allowed for the inspection and modification of the source code and for the creation of derived works, critics, including Dan Farber, editor in chief at CNET, expressed some concern over SugarCRM's use of the term "commercial open source" to describe its products.[21]

On July 25, 2007, SugarCRM announced the adoption of the GNU General Public License (version 3) for Sugar Community Edition, the offering previously known as Sugar Open Source.[22] This license took effect with the release of Sugar Community Edition 5.0.

On April 11, 2010, SugarCRM announced that starting with version 6.0.0, the Sugar Community Edition would be licensed under the GNU Affero General Public License version 3.[23] The charts module, customer portal, mobile support, some SOAP functions and most of the default theme templates were removed from the AGPLv3 licensed Sugar Community Edition 6.[citation needed]

Open source forks of SugarCRM community edition[edit]

See also[edit]

References[edit]

External links[edit]