Golden Crisp
Golden Crisp, also marketed as Sugar Crisp, is a breakfast cereal made by Post Cereals which consists of sweetened puffed wheat. It was introduced in 1949 as Sugar Crisp.
In a 2008 comparison of the nutritional value of 27 cereals, U.S. magazine Consumer Reports found that Golden Crisp and Kellogg's Honey Smacks were the two brands with the highest sugar content—more than 50 percent (by weight)—commenting that one serving of this or other high-sugar cereals contained at least as much sugar "as there is in a glazed doughnut from Dunkin' Donuts". The two cereals are both sweetened puffed wheat. Consumer Reports recommended parents to choose cereal brands with better nutritional ratings for their children.[1]
[edit] Marketing
The advertisements feature its mascot, an anthropomorphic cartoon bear character known as Sugar Bear, who sings the jingle, "Can't get enough of that Golden Crisp." In the 1980s, Sugar Bear could turn into "Super Bear" upon eating it, and the jingle was appended, "it's got the crunch with punch". Sugar Bear's voice, provided by Gerry Matthews for forty years, was reminiscent of Bing Crosby or Dean Martin.
Golden Crisp has undergone drastic changes in marketing over the years, including changing the name from Sugar Crisp to Super Sugar Crisp to Super Golden Crisp (during a time when many cereals dropped the word "Sugar" from their titles) to the current name. The focus of advertising shifted from targeting children to including parents, by downplaying the sweet taste (and associated sugar content).
In the late 1970s, there was a short-lived variation on the original Sugar Crisp, called Super Orange Crisp, which had orange-flavored O's in it.[2]
The product is still sold as Sugar Crisp in some areas, mainly in the Canadian market. In Canada, the box still displays Sugar Bear, whose jingle was always "Can't get enough of that Sugar Crisp." The brand name "Golden Crisp" is not used in Canadian markets.
[edit] Cultural references
- The theme song was referenced in The Simpsons episode "Treehouse of Horror X" segment titled "I Know What You Diddly-Iddly Did" Homer sings to the tune of the Golden Crisp theme "Yes, I forgot to put the fog lights in," just prior to Marge hitting a werewolf Flanders with the car.
[edit] References
- ^ Better cereal choices for kids? Some child-focused products are 50 percent sugar consumerreports.org (Accessed October 2, 2008)
- ^ Super Orange Crisp, short-lived spin-off cereal.
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