Sugbu was a collection of fishing villages in pre-Hispanic Philippines. The name Sugbu refers to the communities located in present-day Cebu island. Not long before the coming of the Spaniards led by Ferdinand Magellan, Sugbu has strong ties to Southeast Asian countries for trade and commerce.
Sugbu was a pre-Hispanic name of Cebu. In 1571, after successful conquering of Sugbu, it was renamed as Villa del Santisimo Nombre de Jesus (Town of the Most Holy Name of Jesus).
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