Sugru, or Formerol, is a patented multi-purpose, non-slumping brand of silicone rubber that resembles modeling clay. Sugru was developed by and is marketed by FormFormForm, a company in Hackney, London, with over 100,000 customers as of 2012, annual sales of $2 million, and a staff of 30.
Sugru is malleable when removed from its airtight, moisture-proof packaging, retains its plasticity for thirty minutes, and is self-curing at room temperature after approximately 24 hours. The material adheres to aluminium, steel, copper, ceramics, glass, fabric, brass, leather, plywood and other materials including ABS plastics. When cured, it has a 'soft touch' or slightly flexible, grippable texture similar to features commonly found in soft overmolds. It is waterproof and dishwasher-safe, and the material is thermally insulating, with a service temperature range between −50 and 180 °C. Sugru is not resistant to some solvents. The product has a shelf life of six months.
The idea for Sugru was developed by Jane Ní Dhulchaointigh from Kilkenny, Ireland. Ní Dhulchaointigh studied product design as a post-graduate research student at the Royal College of Art where she conceived the idea for the substance in 2003 whilst using mixtures of standard silicone sealants and sawdust in her work.
After receiving business grants, Ní Dhulchaointigh worked with retired scientists from Dow Corning and a silicone expert over a seven-year period at the materials department at Queen Mary, University of London to develop a silicone elastomer that was moldable, self-adhesive and self-curing. Her goal was to enable people "to easily and affordably repair, improve or customize things they already own."
The formulation of sugru contains methyltris(methylethylketoxime)silane, γ-aminopropyltriethoxysilane, and dioctyltin dilaurate. The company claims its formulation can be varied to offer different levels of consistency, plasticity, softness, resiliency, surface adhesion, modulus and abrasion resistance, setting time, density, and ability to float.
The company claims that Sugru is classified under EU Health & Safety regulations[clarification needed] as "not dangerous", but that it may cause an allergic skin reaction in uncured form. It is manufactured by London-based Formformform Ltd. Sugru is not currently CE marked, and therefore is being sold outside of European legislation.
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