Suitsupply

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Suitsupply B.V
Industry Fashion/Apparel
Founded Amsterdam, Netherlands (2000)
Founder(s) Fokke de Jong
Headquarters Amsterdam, Netherlands
Number of locations 53 (2014)
Area served worldwide
Products Clothing
Accessories
Website Official website

Suitsupply is a men’s fashion brand founded in 2000 by Fokke de Jong in Amsterdam. Suitsupply is a vertically integrated company[1] with stores in the Netherlands, the United States, the United Kingdom, Italy, Germany, Belgium, Latvia, Lithuania, Belarus, Russia and China. They are known for choosing unconventional retail locations.[2][3]

General[edit]

Suitsupply products are made using Italian fabrics from the Biella region such as Vitale Barberis Canonico, Carlo Barbera, Angelico, Ormezzano, Guabello, Luigi Botto, Reda, Larusmiani and Cerruti. Their garments are made using traditional methods of craftsmanship,[4] meaning the inside of the garment, the "structure" that gives it form, is made of cotton reinforced with horse and camel hair, resulting in a natural tailored fit.

Suitsupply has been awarded as the best place to go shopping for suits by New York Magazine,[5] the coolest new store by GQ Magazine[6] and ranked number one for suits by The Wall Street Journal.[7]
Tim Gunn has named Suitsupply on his list of 12 things he can’t live without in Elle Decor.[8]

Operations[edit]

Suitsupply has 50 stores in 11 different countries, amongst others: the Netherlands, Belgium, Germany, Italy, the United Kingdom, Canada and ten in the United States.[9]

Suitsupply’s first store outside the Netherlands was opened in Antwerp in 2007, and in the same year a store was opened on Vigo street, London.

They also have a webstore servicing world wide.

Suitsupply Chicago Store

Suitsupply's headquarters are located in Amsterdam. They also have offices in New York and Shanghai.

Olympic team[edit]

Suitsupply is official supplier of the Dutch Olympic team[10] and was awarded best Olympic outfit in London 2012 by multiple websites including Yahoo Sports.[11][12][13]

Marketing campaigns[edit]

Suitsupply is well known for their photography and campaigns. Carli Hermes has been shooting all the Suitsupply campaigns since 2004. Some campaigns have caused a stir, such as Shameless,[14] [15] Ambition and Not Dressing Women. Four photos from the Shameless campaign had to be removed from Suitsupply's website after a ruling by the Belgian advertising standards authority in which, amongst others, they critiqued the photos for portraying the woman as a sex object and/or as submissive to the man.[16] For their latest campaign the Lunch atop a skyscraper photograph shot by Charles Ebbets was a source of inspiration[17] and the images were shot against the skyline of New York.

Special collaborations[edit]

Suitsupply is the official supplier of the Dutch Olympic Team and dressed athletes during the Olympics in Beijing 2008, Vancouver 2010 and London 2012.
In 2009 Suitsupply’s collection featured pocket squares made of Liberty (of London) fabrics. Suitsupply collaborated with UNIS on a capsule collection in 2010, as well as with Mackentosh and Lavenham. Suitsupply collaborated with Antonio Maurizi, an Italian shoemaker for a capsule collection of six shoes in 2012.

History[edit]

Suitsupply was founded in 2000 out of Fokke de Jong’s dorm room when he was 26. De Jong still runs the company and operates as CEO. He is divorced and has two children.[citation needed] The company is privately held.[18]

References[edit]

  1. ^ http://www.cnbcmagazine.com/story/start-up-suitsupply/363/1/
  2. ^ http://economicties.org/profiles/suitsupply/
  3. ^ http://fashion360mag.com/2011/08/suitsupply-2/
  4. ^ http://www.livincool.com/fashion/suitsupply-springsummer-2012
  5. ^ http://nymag.com/bestofny/shopping/2012/suits/
  6. ^ http://www.gq.com/style/profiles/201112/best-new-menswear-stores-gq#slide=5
  7. ^ The Wall Street Journal http://online.wsj.com/article/SB10001424052748703385404576258671135584478.html |url= missing title (help). 
  8. ^ http://www.suitsupply.com/Tim%20Gunn%3A%2012%20things%20he%20can%27t%20live%20without./news-elle-decor,en_US,pg.html
  9. ^ Van Allen, Peter (23 April 2013). "European suit store to open in Center City". Philadelphia Business Journal. Retrieved 19 April 2013.  This citation does not support all content in the referring sentence.
  10. ^ http://www.skimbacolifestyle.com/2012/07/olympic-fashion-games-the-opening-ceremony-clothes-the-winner.html?fb_action_ids=10151318794954569&fb_action_types=og.likes&fb_source=timeline_og&action_object_map=%7B%2210151318794954569%22%3A10150941615450995%7D&action_type_map=%7B%2210151318794954569%22%3A%22og.likes%22%7D&action_ref_map=
  11. ^ http://sports.yahoo.com/blogs/olympics-fourth-place-medal/best-worst-dressed-london-opening-ceremony-032127387--oly.html
  12. ^ http://www.gq.com/style/blogs/the-gq-eye/2012/07/olympic-style-watch-suitsupplys-dapper-dutchmen.html
  13. ^ "Opening Ceremony Uniforms at the London Olympics". The New York Times. 27 July 2012. 
  14. ^ "'Erotic' adverts banned from London Westfield suit shop". BBC News. 19 November 2010. 
  15. ^ http://cheesecake-sexvertising.blogspot.nl/2012/01/suit-supply-shameless-campaign.html
  16. ^ http://www.jep.be/nl/beslissingen-van-de-jep/?decision=3072
  17. ^ http://www.gq.com/style/blogs/the-gq-eye/2012/08/first-look-suitsupply-fall-2012-lookbook.html
  18. ^ http://www.suitsupply.com/BQ%20Magazine%3A%20Suits%20you%2C%20sir/news-suits-you-sir,en_US,pg.html