Sulekha

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Sulekha.com
Type Venture-Funded
Founded 2002
Headquarters Chennai, Tamil Nadu, India
Area served India, United States, Canada
Employees 1300+ (2012)
Subsidiaries Sulekha Yellow Pages
Sulekha Classifieds
Sulekha B2B
Sulekha Social Media
Slogan(s) Delightful discoveries. Everyday.
Website Sulekha.com
Alexa rank <700[1]
Type of site web portal
Advertising Online
Registration optional
Available in English
Launched February 25, 1998 (16 years ago) (1998-02-25)
Current status Active

Sulekha.com is an Indian internet and mobile company with its headquarters in Chennai, Tamil Nadu.

Company background[edit]

Sulekha.com was founded by Satya Prabhakar and Sangeeta Kshettry, and was incorporated in India as Sulekha.com New Media Pvt. Ltd. in 2002. Sulekha has received investments from Indigo Monsoon Partners, Norwest Venture Partners (NVP) and Mitsui & Co. The directors on Sulekha’s Board are Param Parameswaran (Chairman), Satya Prabhakar (Founder and CEO), Harish Raghavan (IMG), Promod Haque (NVP) and Yasushi Okazaki (Mitsui & Co.)

Operations[edit]

Sulekha has its presence in 29 Indian cities (Delhi, Noida, Mumbai, Navi Mumbai, Bangalore, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata and Coimbatore) and at least 9 North American cities (Chicago, New York, Toronto, Austin).

Revenue model[edit]

Sulekha has over 25 million unique visits per month.[citation needed] Sulekha has served over 75,000 Small to Medium Business (SMB) customers, 1500+ agencies and brands and has around 500,000 transacting Internet users.[citation needed]

Sulekha derives revenues from four sources:

  • Response and impression advertising revenues from Small to Medium Business (SMB) customers
  • Advertising revenues from major brands and services
  • User fees for premium classified ads
  • Commission from e-commerce revenues

The Red Arrows[edit]

This is a 40-second TV commercial that made the famous “red arrow” the creative mascot of Sulekha. The basic premise is that whatever one wants in his or her city, he/she can find it by shooting a red arrow at Sulekha.com. The TVC captures a family moving from one city to another, with all family members shooting ‘red arrows’ at Sulekha.com to fulfill their respective needs.

Arjuna the Archer[edit]

Taking off on the “red arrows” concept and inspired by a 1000-year old story-telling art of Patha Chitra Katha (painting on palm leaves), Sulekha created an animated commercial “Arjuna the Archer” to a traditional Indian background score. The commercial told the story of a young archer, besotted by a girl across town, who achieves his heart’s desire by simply shooting red arrows at Sulekha.com. This commercial won international acclaim through multiple awards:

  • 2008 Cannes Bronze Award for “Animation under film craft” (JWT)[2]
  • 2009 Adfest Lotus Roots Silver Award in Film (JWT)[3]
  • 2009 Adfest Lotus Roots Bronze Award in Film Craft (JWT)[3])

Yellow Rippers YouTube Viral[edit]

Sulekha.com launched a viral contest asking people to submit videos of themselves ripping up phone books in a dig at the fading importance of printed books and the emergence of digital medium. More than 250 videos were submitted with some tearing up fat books with bare hands, often in strange positions (e.g. hanging upside down). The contest spread fast with millions of views of various videos.[citation needed]

The viral campaign won this award of recognition:

  • 2007 Adfest Gold for Sponsored/Promotion category (JWT)[4]

Everything but Babies Member-Inspired Commercial[edit]

A member of Sulekha scripted, shot and posted a video commercial showing a couple talking about how they were able to do multiple things through Sulekha, including finding each other except, they both agree, babies.

Sulekha.com raised over a Million dollars from its members within a few days of the Tsunami that hit Tamil Nadu and other parts of India during Dec 2004.[5][6]

US edition[edit]

  • us.sulekha.com has launched its new look on Oct 9th,2013 for the Users' convenience. For the needs of Indians living in the US and Canada. NRI users can avail the services offered by Sulekha,US Classifieds &Indian Roommates. Sulekha has also created a blog section Sulekha.com(Indiapulse) for the users to share their thoughts and ideas.
  • Sulekha’s Local Jobs Portal

Sulekha has launched its job search engine to make job hunt easier for the users. Irrespective of boundaries, http://localjobs.sulekha.com/ offers services related to job seekers and recruiters. It intends to connect the potential aspirants and recruiters from any part of the globe effectively with its design and features. Sulekha’s job portal aims at reaching career aspirants by presenting better career opportunities.

Awards[edit]

References[edit]

  1. ^ [1] - Traffic Details from Alexa
  2. ^ [2]
  3. ^ a b [3]
  4. ^ [4]
  5. ^ [5]
  6. ^ [6]
  7. ^ pc world
Additional sources

External links[edit]