Olx.ph

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Olx.ph (formerly Sulit.com.ph)
Olx.ph Logo.png
Olx.ph login screen.png
Olx.ph
Type Private
Founded September 11, 2006
Headquarters Ortigas Center, Pasig City
Area served Philippines
Key people RJ David (Co-Founder and Managing Director)
Arianne Rose David (Co-Founder and Head of Operations)
Products Online Classifieds
Owner Olx
Slogan(s) "Ang Sulit, OLX na!" ("Everything you came to love about Sulit is on OLX!")[1]
Website olx.ph
Alexa rank 4,529 (May 2014)[2]
Type of site Classifieds
Available in English/Filipino
Current status Active

Olx.ph (formerly Sulit.com.ph) is a classified ads website that caters primarily to Philippine consumers. It is an online marketplace where people buy and sell a wide variety of goods, products, and services under different categories such as real estate, automotives, careers, business products and services, and many more among Filipino individuals and business groups all over the world.[3]

Launched on September 11, 2006, the free online classified ads website was named Sulit.com.ph for 2 reasons: (1) “Sulit” is a Filipino word that means “worth it” in English, describing the affordability of items being sold by the site’s members; and (2) Sulit is an acronym for “Super Low Internet Trading.”

In addition to the buy and sell platform, Sulit.com.ph also provides an online community among Filipino web users. Through the Sulit.com.ph forum, members interact with one another about various topics including business, lifestyle, current events, and health among many others. Thus, Sulit.com.ph can also be translated to “Sulit Community in the Philippines.”

On March 19, 2014, Sulit.com.ph was acquired by OLX, an internet company based in New York City and Buenos Aires, Argentina and it was rebranded as Olx.ph.

History[edit]

Initially, Sulit.com.ph was designed and launched to the public with several buy and sell product categories to be able to test which specific category is popular and most used among members and web users. Once the popular category is identified, the website is to be designed to focus on such niche.

However, traffic to the website started to show growth by the end of November 2006. Thus, founders decided to continue the website as a classified ads platform, instead of targeting a specific niche. The continued growth of the website month by month led the founders to register a sole-proprietorship entity under the name Netrepreneur Connections Enterprises, Incorporated or NetCon on April 17, 2007.

By then, one of the primary objectives of the website was to connect internet entrepreneurs, thus the name “Netrepreneur.” It was also during this time that the founders used “Pay It Forward” as the motto of Sulit.com.ph.

Sulit.com.ph has established its remarkable strength on the Internet,[4] owing its high rankings on search engines. Up to the present, the website continues to receive high amount of traffic because of the growing popularity of the Internet as a medium for business advertising. Majority of Sulit.com.ph’s visitors are buyers who are utilizing the Internet to look for and buy affordable products and/or services.

Classified Ads[edit]

Olx.ph provides a free online classified ads portal for both buyers and sellers who are tapping the Internet community for their business transactions. With the large diversity of products and services being offered by both individuals and business groups, ads posted on the Sulit.com.ph website are classified according to nine primary categories.

Buy and Sell[edit]

The Buy and Sell category shows users’ ads that involve small, everyday items often used at home, in the office, outdoors, or for personal use. It is further divided into the following subcategories:

  • Appliances
  • Arts and crafts
  • Audio and Video Electronics
  • Books and Other Publications
  • CDs, DVDs, and Blu-ray Discs
  • Clothing and Accessories
  • Collectibles
  • Computers
  • For Adults Only
  • Furniture
  • Health and Beauty
  • Musical Instruments
  • Office and School Supplies
  • Outdoors and Gardens
  • Pets
  • Phones and Handhelds
  • Souvenirs and Giveaways
  • Sports and Hobbies
  • Tools, Generators, and Accessories
  • Toys, Video Games, and Related Items
  • Other Items

Real Estate[edit]

The Real Estate category shows users’ ads that involve housing and accommodations that are either for sale, for rent, or for lease. It is further divided into the following subcategories:

  • Apartment and Condominium
  • Commercial and Industrial
  • Foreclosed Properties
  • House
  • Lot, Land, and Farm
  • Room and Bed Space
  • Other Properties

Cars and Automotives[edit]

The Cars and Automotives category shows users’ ads about land vehicles and automobile parts that are either for sale, for rent, or for trade. It is further divided into the following subcategories:

Business Products and Services[edit]

The Business Products and Services category shows users’ ads for products and services related to the various businesses, such as food, education, health care, and more. It is further divided into the following subcategories:

  • Advertising
  • Agriculture and Forestry
  • Architecture
  • Arts and Entertainment
  • Cargo Handling, Courier, and Remittance
  • Construction and Maintenance
  • Consulting
  • Education
  • Engineering
  • Finance and Accounting
  • Food and Related Products
  • Government
  • Health Care
  • Hospitality, Recreation, Travel and Tourism
  • Human Resources
  • Information Technology
  • Insurance
  • Law
  • Marketing and Sales
  • Non-Profit
  • Publishing
  • Real Estate
  • Retail
  • Science
  • Telecommunications
  • Others

Jobs[edit]

The Jobs category shows users’ ads about jobs and career opportunities that are available both locally and international. It is further divided into the following subcategories:

  • International
  • Local
  • OJT

Business and Earning Opportunities[edit]

The Business and Earning Opportunities category shows users’ ads that are related to business opportunities and other earning options. It is further divided into the following subcategories:

Personals[edit]

The Personals category shows users’ ads that pertain to search for possible friendships, dates, partner, and the likes. It is further divided into the following subcategories:

  • Man searching for a Man
  • Man searching for a Woman
  • Searching for any gender
  • Woman searching for a Man
  • Woman searching for a Woman

Establishments and Business Locator[edit]

The Establishments and Business Locator category shows users’ ads that are about establishments, physical business stores, institutions, and organizations. It is further divided into the following subcategories:

  • Accounting
  • Advertising and Marketing
  • Agriculture
  • Automotive
  • Chemicals
  • Computers and Software
  • Electronics and Semiconductors
  • Energy and Environment
  • Financial Services
  • Food and Beverage
  • Government and Trade
  • Health Care
  • Human Resources
  • Industrial Goods and Services
  • Internet and Online
  • Law
  • Management
  • Media and Entertainment
  • Pharmaceuticals and Biotechnology
  • Real Estate and Construction
  • Retail and Consumer Services
  • Small Businesses
  • Telecommunications
  • Transportation and Logistics
  • Others

Events Announcements[edit]

The Events Announcements category shows users’ ads that pertain to products and services that are related to events, occasions, and other social activities such as photo and video coverage, balloons, and the likes. It is further divided into the following subcategories:

  • General Events
  • Occasions

Other activities[edit]

Forum[edit]

Among the primary objectives of Sulit is to build the largest Filipino community on the web. To provide an interactive portal among Filipino business owners, sellers, buyers, and even the common web users, Sulit.com.ph presents its community forum that is also categorized according to various sections:

  • All About Sulit.com.ph
  • Business, Entrepreneurship, and Earning Opportunities
  • Sulitizens Forum
  • General Discussion
  • 2010 Presidential Elections
  • Archived Topics

The Sulit forum is composed of several forum groups to accommodate like-minded forum members discussing about a particular common topic. Among the existing groups on the site forum are Arts and Creatives Group, Bible-Based Christians, Business Networking Groups, Internet Marketing Lounge, Laguna and Friends Group and Philippine Real Estate among many others.

Newsletter[edit]

For regular updates, feature release, and website upgrades, monthly newsletters are sent to members.

Sulit Currency (SC)[edit]

Sulit Currency or SC is the internal currency used inside the Sulit community. It is used to purchase features being provided by Sulit.com.ph.

Trivia Questions[edit]

Members can submit or answer online trivia questions being displayed on the website’s pages in exchange of varying amount of Sulit Currency (SC), depending on the difficulty of the questions.

References[edit]

  1. ^ "Sulit.com.ph Ano Hanap Mo Beetle TVC". Sulit.com.ph Official YouTube Channel. Retrieved September 10, 2012.  Popularized by singer-host Lourd de Veyra.
  2. ^ "Olx.ph". Alexa Internet. Retrieved May 10, 2014. 
  3. ^ "Harness Your Online Marketing Ads in Sulit" PaulAgabin.com. 2012. Retrieved 2012-09-09.
  4. ^ "Q&A with the Founder of Sulit.com.ph: A Philippine Buy and Sell Portal" PinoyTechBlog.com. 2007. Retrieved 2010-03-12.