The album was first released via digital download on 19 July 2011, containing a total of eight tracks. Shaggy described the album as a "Summer follow-up" to Shaggy & Friends, which was released in January 2011. The album was mostly produced by Shaggy. The album's lead single, "Fired Up (Fuck the Rece$$ion!)", was released on 8 March 2011, and features vocals from Cuban rapper Pitbull. The album's second single, "Sugarcane", was released just three days prior to the album, and was produced by Teflon, formerly of hip-hop's Ruff Ryders Crew, and the producer of Eve's worldwide smash hit "Who's That Girl". The album was priced at $2.99 for a limited time through iTunes, Amazon and other major digital outlets, however, this promotion ended on Labor Day. In 2012, Shaggy announced plans to release a 'Lava edition' of the album on 7 February 2012, this time being issued both physically and via digital download. The 'Lava edition' will be preceded by the album's third single, a new version of "Dame" featuring Kat Deluna. The 'Lava edition' contains two brand new songs - "Hurting" and "She Gives Me Love", featuring Sly & Robbie.