"Summertime Sadness" is a song by American singer-songwriter Lana Del Rey from her second studio album, Born to Die. The trip hopballad was released on June 22, 2012 by Interscope Records as the fourth single of the album. Charting across Europe, the single reached the top ten in Austria, Bulgaria, Germany, Greece, Luxembourg, and Switzerland. In the spring of 2013, "Summertime Sadness" became a number-one hit in Poland and Ukraine. Trap and houseremixes of "Summertime Sadness" helped Del Rey break into the US Hot Dance Club Songs chart. That chart is where Del Rey's song became a modest hit and marked her first foray into the chart. On the accompanied Dance/Mix Show Airplay chart, the single gave Del Rey her first US number-one single in August 2013. Earlier in 2012, the song also managed to become a rock hit in the US.
A music video for the song features two lovers, one played by Jaime King and the other played by Del Rey. As the storyline progresses, both characters commit suicide by jumping from perilous heights. Cinematography was handled primarily by King's husband, Kyle Newman. The video gained success on video-hosting website, YouTube, and circulated through social media websites such as Facebook and Twitter. In general, critics lauded the artistry of the single's music video, comparing it to Instagram. The musical arrangement was composed by Del Rey's long-time collaborators Emile Haynie and Rick Nowels, with Nowels and Del Rey writing the lyrics.
"Summertime Sadness" was released as a digital download on June 22, 2012 in Austria, Germany, and Switzerland. Written by Lana Del Rey and her long-time collaborator, Rick Nowels, the record was produced by Nowels and Emile Haynie. "Summertime Sadness" is a trip hopballad with the lyrics, "Baby you da best…kiss me hard before you go." Various clubremixes of the song were created, including one by Mikky Ekko. Spin said Ekko's trap remix, "teases us with a little stoney dubwise bubble, and then dunks the entire thing into a glistening pool of purple promethazine goo. The only sharp sounds come from the barrage of skittering beats, plus some space lasers and the like." "Summertime Sadness" 's Adam Freeland remix employed house beats and strong synthesizers that creates a "dazzling dance floor production."
In his track-by-track review for Billboard magazine Andrew Hampp wrote about "Summertime Sadness" that "the pouty title alone drew giggles at Del Rey's Bowery gig, but the song itself proves to be one of the more durable tracks here even if its lyrics start to get redundant ('Kiss me hard before you go... That baby you're the best')". Amy Sciarretto of PopCrush noted that "on an album marked by shoe gazing moments, [the song] is Lana Del Rey at her most head down. But even though there is a palpable damaged girl in her voice, she commands attention with her lazy delivery."Los Angeles Times named it among the best tracks on the album along with "Video Games" and "Dark Paradise".
The role of Lana Del Rey's girlfriend in the music video is played by Jaime King, whose husband, Kyle Newman directed the video.
The music video for "Summertime Sadness" was filmed in April and May 2012. It was directed by Kyle Newman and Spencer Susser. Newman's wife, actress Jaime King, stars along with Del Rey in the video, which tells the sad love story of two women, who both end their own lives. King said about the video that, "It's about not being able to live without the one you love, friend or lover it doesn't matter, that's whatever you want it to be." Actor Alex Pettyfer reportedly also helped out on set as a production assistant.
The radio edit of the video was released on July 20, 2012, in Germany on ClipFish. The same day, the video with the album version of the song was released worldwide on Del Rey's official YouTube channel. As of January, 2014 the music video has gained more than 123 million views on video-hosting website, YouTube. It garnered 4 times more of the views "National Anthem" managed to gain in its first full month of release. For that week, Del Rey gained 69,000 new followers on both Facebook and Twitter after "Summertime Sadness" caused a 32% increase in weekly video views for her official YouTube channel. Combined with the views "Born to Die" netted, Del Rey reemerged on Billboard's Social 50chart at number 42.
The music video opens with a woman leaving her lover a final voice message, "Remember, I'll always love you, bye". After the phone call, Del Rey sings the opening lyrics and jumps off the cliff. The next scenes tell the love story about two women (played by Del Rey and Jaime King) who, once having valued their relationship, emotionally drifted apart; the days of their romance long gone.
In the next scene, the forlorn King seeks out the nearest bridge in the city, then stands on its ledge in a tear-stricken state. The next scenes depict a statue of Jesus Christ, Del Rey looking onto the distance and a phone smashing into pieces as it hits the floor, hinting at Del Rey's realization that her lover has killed herself. Feeling at fault for her lover's death, Del Rey spreads her arms wide mimicking the statue of Jesus Christ and jumps off the cliff.
The last scenes show both women in happier times, Del Rey turns to see King and smiles; both women are seen pouting and glancing seductively over their shoulders towards one another. As the women embrace, the smoke in the atmosphere gathers and they disappear. It's shown after both suicides that an haunting image of Del Rey (presumably her ghost) is seen walking down a long road towards the camera.
The video received generally favourable reviews from critics. Crystal Bell, a blogger for Huffington Post, called the video an "ode to Instagram," and compared it to Del Rey's previous videos. Carrie Battan of Pitchfork Media wrote, that "it's certainly no seven-minute re-enactment of the life of the Kennedy family, but it still offers the trademark LDR touch. Instagram-like footage, very forlorn faces, possible suicide attempts, and a very special guest." Jenna Hally Rubenstein, of MTV's Buzzworthy blog, considers that the coral-smoked scenes are Del Rey in the afterlife, post-suicide, saying it may be unlikely as, "the clip closes with an image of Lana and her ghost walking alone down an empty road." Further, she said, "Sad, sad times, y'all. But then again what else did you expect from a Lana video? Sunshine, glitter and ice cream cones? Probably not." Brennan Carley of Billboard noted that "keeping the buzz alive while sticking with sepia-tones and a healthy dose of melodramatics, Lana Del Rey probes a crumbling relationship in the music video [...] the video traces the women's relationship with spliced together film bits - much like the effects used in her earlier efforts - and foggy scenes of the stars pouting and glancing seductively over their shoulders."Spin magazine writer Marc Hogan found that the video recalled Del Rey's breakout video for "Video Games". He added, that "more provocative, though, is the hint of romance-gone-sour between Del Rey and the character played by actress Jaime King. Because this is a Lana Del Rey video, it's not spoiling anything to say there's a Thelma and Louise-like twist." Entertainment website Spinner called the visual "weird. It's beautifully shot, sepia-soaked and melodramatic. The singer's bestie, played by the very lovely actress Jamie King, is also pretty sad about summer ending." Tyler Monroe, writing for AUX, called the video "indistinguishable nothingness", adding "I don’t think Lana Del Rey is even trying anymore."
In 2012, Del Rey performed "Summertime Sadness" at the Irving Plaza, along with "Million Dollar Man", while drenched in purple lights.New York Times writer Bradley Sterns described Lana Del Rey's vocal style during the Irving Plaza performance as "lounge singercrooning". Along with "Million Dollar Man" and "Summertime Sadness", Del Rey also sang "Video Games", "Born to Die", "Lolita", and "Without You".
In January 2013, a remix by Cedric Gervais was commissioned for the record label Universal Germany. However, the remix was initially turned down by Interscope and Polydor Records, Lana Del Rey's record labels in America and the UK. In the spring of 2013, the remix quickly surged to number one on Beatport, resulting in several radio programmers and DJs, such as Pete Tong, working the song into their radio station's rotation. BBC Radio 1 added the remix to its playlist, helping it to gain popularity around the world. Several Sirius XM radio stations began playing it, and Interscope decided to push at Top 40 radio in the United States. After positive feedback, Interscope agreed to release the remix.
Hesitant to accept requests for remixes from other artists, Gervais immediately consented to assisting Del Rey with remixing "Summertime Sadness". "To me," he said, "it is not about the money, so I turned down a lot of people. But Lana Del Rey came in. I didn't even ask how much money I just said please send me the vocals right away and I did the track in one day. I wasn't thinking if it was going to be a hit or not, I just love and respect the artist that she is." Satisfied with the finished product, Del Rey's team commissioned Gervais to produce a mix version of "Young and Beautiful".
The decision to release the new version of "Summertime Sadness" on the DJ's primary label Spinnin' Records was made to expand the song's audience to Gervais' EDM fanbase, when the man responsible for the track, John Ehmann, heard 60,000 people singing along to the song at the Electric Daisy Carnival in Las Vegas. Months later, the house track was a sleeper hit, peaking at number 6 on Billboard 's Hot 100 chart. "In every country I’m going to, I hear my remix on the radio," the DJ commented on the song's success. "I heard it on the MTV Awards while they're introducing Selena Gomez. It motivates me. I started a long time ago in the business with the passion of being a DJ and all of the sudden I make a track like this I get even more excited and motivated. It opens the door to so many things." Becoming the most successful work of his career at the time, "Summertime Sadness" unlocked a plethora of opportunities for Gervais, including a contract for the release of a full-length album that features many high-profile dance singers, Rick Nowels (co-writer of "Summertime Sadness" 's lyrics) assisting him.
Gervais' interpretation of "Summertime Sadness" received a video treatment. The majority of the video includes the same footage of the original version produced by Kyle Newman. Sam Lansky of Idolator described the remake as being "...stitched together with familiar glitchy footage of Lana in her conventional Tumblrwave style." Expanding, he said: "the euphoric house production contrasts with the melancholy aesthetic in that way that feels quintessentially Lana and, well, if nothing else, the track is straight fire." Further, Lansky remarked on the audio, stating: "The gloomy cut has received a proper single treatment" from Cedric Gervais who metamorphosed "Lana"s lachrymose original into a dancefloor stomper".