Suning Appliance

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Suning Appliance Co., Ltd.
Type Public
Industry Retail
Founded 1990
Founders Zhang Jindong
Headquarters Nanjing, Jiangsu and Silicon Valley, State of California, United States, People's Republic of China
Area served Worldwide
Key people Chairman: Zhang Jindong
Revenue US$ 16.24 billion (2012)
Net income US$ 442 million (2012)
Employees 8364 (2012)
Website Suning Appliance Company Limited
Suning's global headquarters

Suning Appliance Company Limited (SZSE: 002024) is one of the largest privately owned retailers in China, headquartered in Nanjing, Jiangsu. Suning has more than 1600 stores covering over 700 cities of Mainland China, Hong Kong and Japan and its e-commerce platform, Suning.com ranks among top three Chinese B2C companies. The operation categories include physical merchandise, such as home appliances, 3C products, books, general merchandise, household commodities, cosmetics and baby care products, content products and service merchandise with the total number of SKU exceeding 3 million. It was listed on the Shenzhen Stock Exchange in 2004.[1][2]

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Suning Appliance Co., Ltd. principally operates franchised retail shops of electronics appliances in China.[3] The Company mainly offers colour televisions (TVs), audio and video (AV) players, disc players, refrigerators, washing machines, digital and information technology (IT) products, small household electronics, air conditioners, telecommunications products and other products. The company also provides installation and repair services for electronic appliances. As of December 31, 2010, the company had 1,311 stores in 231 cities across China.[4]

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