Sunraysia Television

From Wikipedia, the free encyclopedia
Jump to: navigation, search

Sunraysia Television was a publicly listed company which owned Channel Nine Perth's parent company Swan Television and Radio Broadcasters from 1989 to 2007. Until its delisting from the ASX in December 2007, Sunraysia was majority owned by Eva Presser, who owned around 55% of the company's stock. WIN Corporation owned another roughly 40% of shares.

History[edit]

Sunraysia Television has its origins in the area around Mildura, known as Sunraysia. It operated a single television licence, STV-8. In 1985, the station was purchased by Eva Presser.[1]

In 1989, Sunraysia acquired STW-9 from Bond Media who were forced to sell due to cross-media ownership laws which restricted audience reach. They paid A$95 million for the station and as part of the deal sold STV-8, to Bond Media for $18 million, which was then onsold to ENT Ltd. for the same price. Sunraysia Television no longer had any assets in the Sunraysia region.[2][3]

Selling of Nine Perth[edit]

In February 2007, PBL Media announced that it would acquire 100% of Swan Television and Radio Broadcasters from Sunraysia for $136.4 million. However, after protest from WIN Corporation owner Bruce Gordon, who offered Sunraysia a revised $163.1 million, it was announced months later on 21 April that the board of Sunraysia would now endorse WIN's revised offer. [4] The sale went though on 8 June 2007.[5]

Sunraysia & the Pressers[edit]

Eva's husband Dan is executive chairman of family company, Sabrands. Sabrands runs the Sunraysia Natural Beverages company, which similarly has no ties to the Sunraysia region, and since 2013 has owned the iconic Rosella business. The Pressers use Sunraysia as their personal brand name, which some may see as ironic given the name was also used in a 1920's dried fruit advertising campaign, for the Australian Dried Fruits Association - an entity with no connection to the Pressers.

References[edit]

  1. ^ Hooper, Narelle (1999-05-28). "Australia's Screen Queen". Business Review Weekly. p. 66. 
  2. ^ Webb, Richard (1989-04-20). "Sunraysia settles STW-9 Purchase". The Australian Financial Review. p. 23. 
  3. ^ Webb, Richard (1989-05-26). "ENT Secures Mildura TV Station, Affiliation from Bond". The Australian Financial Review. p. 18. 
  4. ^ Sharples, Ben (2007-04-21). "WIN wins Perth station". Herald Sun. 
  5. ^ "Sunraysia favours Ch 9 Perth sale to WIN". AAP. theage.com.au. 2007-06-08. Retrieved 2007-06-08.