Sunrise Radio

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For other uses, see Sunrise FM.
Sunrise Radio
Broadcast area Greater London
Frequency 963 / 972 kHz
First air date 5 November 1989
Format Asian
Audience share 0.3% (group whole of UK), 1.3% (group London) (December 2013, [1])
Owner Sunrise Radio Group

Sunrise Radio is the United Kingdom's first Independent Local Radio station to cater specifically for the Asian community.


It initially broadcast in west London on 1413 kHz but moved to 1458 kHz from the Brookmans Park Transmitter north of London. It presently broadcasts on 963 and 972kHz in London, Hertfordshire and western Essex Buzz Asias old frequency.

The station ceased broadcasting on Sky on 27 February 2013,[1] followed by Virgin Media on 1 March 2013. Its DAB outlet went silent upon the cessation of its service on 1458kHz on 4 February 2014.

It is also available online through Windows Media Player at mms://


Sunrise describes itself as "the Greatest Asian Radio Station in the World". The current schedule includes Andy Gill, Ravi Sharma, Sonia Dutta, Farah Ahmed, Harry Sood, Rani Gill, Pam Sandhu, Sarita Sabherwal and Paul Shah.

From the early 1990s, Sunrise Radio's Astra satellite channel was used to distribute IRN's hourly news bulletins to smaller commercial, community and hospital radio stations. This service ceased on 31 August 2004, and a designated IRN channel was set up on the Hotbird satellite.


Sunrise Radio actually started out as a pirate station which was licensed for cable and was named Sina Radio in London, in 1984.[2]

Sunrise Radio had a television channel, Sunrise TV, which was available on Sky channel 830 until 27 February 2013 when it ceased broadcasting without explanation.[1]

In 2011, the company came under investigation for allegedly delaying in passing on £160,000 raised for the 2005 Pakistan earthquake and 2004 Indian Ocean tsunami.[3]

Administration and Sale of 1458kHz[edit]

Dr Avtar Lits Sunrise Radio Group went into administration on 13 January 2014 [4]

The licence for the 1458kHz frequency of the main Sunrise Radio station was sold by the administrators to mobile phone card company Lycamedia, and it left the frequency at 1600 on 4 February 2014 [5] having gone unbranded since midday the same day.

Sunrise Radio programming was transferred to Dr Lits remaining 963 / 972 kHz Buzz Asia licence, but this station is now undergoing investigation by Ofcom due to the failure to seek a change in format [6]


  1. ^ a b "Sunrise TV & Sunrise Radio removed from Sky EPG". BizAsia. 27 February 2013. 
  2. ^ The Guardian: Ex-pirate tops the Asian media rich list (21 March 2005).
  3. ^ "Ofcom investigates radio station over charity money". The Guardian. 4 November 2011. 
  4. ^ "Sunrise Radio in Administration". BizAsia. 21 January 2014. 
  5. ^ "Sunrise Radio 1 goes off-air". BizAsia. 4 February 2014. 
  6. ^ "OFCOM Buzz Asia licence format investigation". BizAsia. 7 February 2014. 

External links[edit]

Coordinates: 51°30′19″N 0°22′31″W / 51.50528°N 0.37528°W / 51.50528; -0.37528