Sunrise Radio (Yorkshire)

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Sunrise Radio (Yorkshire)
Broadcast area Bradford
Frequency 103.2 MHz
First air date 9 December 1989
Format Asian
Transmitter coordinates 53°49′58″N 1°45′08″W / 53.8329°N 1.7521°W / 53.8329; -1.7521Coordinates: 53°49′58″N 1°45′08″W / 53.8329°N 1.7521°W / 53.8329; -1.7521
Owner Bradford City Radio Ltd and Sunrise Radio Group

Sunrise Radio Yorkshire is an Asian radio station in Bradford, West Yorkshire, in the United Kingdom.

Availability[edit]

The station broadcasts 24 hours a day on 103.2 FM and on DAB to Bradford, Huddersfield and Keighley. A feed is also available world wide via the station's website. The station is also the first Asian radio station to link up with another station in another country; it partners with Sunrise FM in Pakistan to broadcast a daily show there.

Broadcasting mainly to the region's ethnic minority communities, Bradford City Radio Ltd trading as SUNRISE RADIO Yorkshire) was formally launched on 9 December 1989.

  • 103.2 FM – Bradford and surrounding areas
  • DAB – West Yorkshire
  • Online – via Sunrise FM website and other external radio sites
  • Mobile – via Sunrise Radio FM smartphone app and other radio apps.

Format[edit]

Sunrise Radio works closely with local charities and voluntary groups and provides regular "what's on" information. The station also has regular news bulletins through the day and has "News in-focus" at 5 pm, a 15-minute in-depth report.[1] The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".

Background[edit]

The station was launched (as Bradford City Radio) in December 1989 and is the first and only commercial Asian radio station on FM in the UK.

The studios are based in Bradford City Centre and the mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted.

Sunrise Radio was named "Ethnic Media of the Year" in both 2001 and 2002 and was awarded title "Media of the Year" in 2004.[2]

Usha Parmar is the Chief Executive. Raj Parmar is Events and Marketing Director. He also runs Spice Entertainment.

References[edit]

External links[edit]