|Slogan||Better Music, Less Talk|
|Frequency||106.8 MHz,Online, UPC Channel 933|
|First air date||October 2001|
|Owner||Star Broadcasting Limited|
Dublin's Sunshine 106.8 (Formerly Dublin's Country Mix 106.8) is a radio station, formerly based in Dublin, Ireland. It is licenced by the Broadcasting Authority of Ireland (BAI), as a commercial FM broadcaster.
The radio station has studios and offices on North Wall Quay in Dublin 1 and previously had studios in Radio Centre, on Killarney Road, Bray (where it shared facilities with East Coast FM). The station launched in October 2001 and was originally identified on-air as 'Dublin's Country 106.8FM' The "Mix" element was added on 5 September 2005 after negotiation with the BCI. The transition to Sunshine 106.8 took place during October 2010.
The company, which is headed by former East Coast FM CEO Seán Ashmore, broadcasts 24 hours a day and programmes a 'Better Music | Less Talk' format with an emphasis on the easy listening/ballad end of Country & Crossover music. The music output is a mix of country, crossover and Irish music. The station primarily appeals to a 35+ audience.
On 24 September 2010 the station was awarded a Silver World Medal for station format in the New York Festivals radio programming Awards - the first Irish station to receive an award for format in the awards. On the same day the station announced that they would be changing its name to Sunshine 106.8 from 1 October 2010.
- Lynsey Dolan - Sunshine Workday
- Stevie Bolger - Sunshine Breakfast
- Carol Dooley - Mellow Moments (Also PD of East Coast FM and former PD and presenter of Radio Nova 100FM (Ireland) )
- Andrea Hayes - Sunshine @ The Weekend
- Paddy Cole - The Paddy Cole Show
- Paschal Mooney - The Paschal Mooney Show
- Joe Harrington - More Music Drive (Former CEO of East Coast FM )
- Bill McLoughlin - Sunshine Country
- David Redmond - Sunshine at the Weekend
- Other Presenters include: Amanda Brunker and Paul Harrington and Ken O'Doherty
- Station Imaging VO is Kerri Murphy (also station voice of London's Magic 105.4 and the Magic brand across The UK).
- Sunshine 106.8 Sponsorship & Promotions VO is Enda Caldwell.
Names formerly associated with Sunshine 106.8
- David Dennehy - former presenter on East Coast FM
- Dave Harvey - Radio Nova (Ireland), 4FM
- Alan Corcoran - South East Radio. The ex-2FM presenter was at one stage involved with three stations: Dublin's Country Mix 106.8, South East Radio and Ocean FM.
- Alan Curry - Based in Adelaide Australia. Does voice-overs and is involved with online Christmas station Radio Snowflake.
- Arthur Murphy - "E-Mail Bag" on Ray Darcy Show on Today FM. Singer, musician and former presenter/producer on RTE and RTE Radio 2
- Niall Toner - Presents "Roots Freeway" on RTE Radio 1. The former presenter of "Lite Country" on Lite FM is also a well-known bluesgrass musician.
- Tommy Greene - East Coast FM (and former Lite FM, CKR, Today FM and KFM and 949 The Rock presenter).
- Enda Caldwell - Pulse 87, Radio Luxembourg presenter), Riviera Radio, Atlantic 252,Kiss100,East Coast FM, FM104, LMFM (and former Today FM, Beat 102-103, South East Radio, WLRFM, Midlands 103 & . He was with various temporary licensed stations.
- Bob Conway - East Coast FM & Today FM (and former 2FM and Lite FM presenter)
- Keith Shanley - Involved with online country station EasyFM and annual Christmas FM presenter. Formerly with CKR,KFM, Midlands 103 & PD Country Mix May'07 - Nov'08,
- Don Swift - East Coast FM
- Stephen Keogh - SuperQ102FM (Superpirate), KFM (and former CKR, Today FM and FM104 presenter)
- Jim McCabe - 4FM (and former 98FM, FM104, Today FM, Lite FM & East Coast FM presenter)
- Niall Boylan - 4FM (phone-in talk show) (and former 98FM and FM104 presenter). After "Country Mix", he set up temporary licensed Real Radio. Has been a deejay in clubs such as Club M in Temple Bar, Dublin and Earth Disco in Drogheda.
- Chris Barry - FM104, Radio Nova (Ireland), Previously hosted phone-in talk shows on 98FM and Capital Radio Rock104/FM104. After "Country Mix", he broadcast on temporary licensed stations 949 The Rock and Real Radio.
- Helen Vaughan - Radio Nova 100FM (Ireland) (news) and TV3 news reporter
- Noel McCaul - ex-4FM, died in 2012
- Bob Gallico - Radio Nova (Ireland), Energy 103 retired, died in 2013
- Les Vickers - former RTÉ Radio 1 presenter
- Mike Maloney aka Mike Moran - Radio Nova (Ireland), 102.7 Kiss FM Dublin and former 2FM "Moloney After Midnight" presenter. Left for Ocean FM, retired from radio for a few years, came back through temporary licensed stations (Real Radio, Christmas FM} and did a stint with rock station Radio Nova 100FM (Ireland)
- Gerry Wilson - former 2FM presenter.
- Ian McKeever - PR and a talented mountaineer and adventurer who was tragically killed at Mount Kilimanjaro
- Robert Walshe - former PD of Country Mix and former General Manager of Ocean FM
- Greg Gaughren - Original Radio Nova (Ireland), Radio Nova 100FM (Ireland). He was with East Coast FM at the same time as "Country Mix" (and former 98FM, Century Radio and Rock104 / FM104 presenter).
- Hugh O'Brien - (Rockin' The Bay) Radio Nova (Ireland), former weekend presenter on 2FM, Century Radio and Lite FM. Has always had a day job as a solicitor. Came back to radio through temporary licensed Choice FM and did a stint with rock station Radio Nova 100FM (Ireland) for a year. Has presented on Christmas FM since then.
- Mike Ryan - Involved with online country station Easyfm.ie. Left Country Mix for Ocean FM and then Midlands 103.
- Kevin Blessing - Left Country Mix for Ocean FM.
- Edel Daly - previously involved with East Coast FM
- Pam Wilson
The station's Paddy Cole Show, broadcast on a Sunday morning at 10am (for two hours), is the top rated music radio programme in the Dublin Market on a Sunday (based on average quarter hour ratings in the JNLR published February 2010).
The station recorded a 5% daily reach of all adults in the JNLR radio ratings in February 2010 (for the period July–December 2009) - this is an all-time high for the service. The station had a 3.0% share in the January–December 2009 JNLR figures.
The station currently has a weekly reach of 69,000 listeners.
The station's national agency sales are handled by IRS (Independent Radio Sales).