For companies of the same name in other countries, see SuperValu.
Super Valu is a chain of franchised and associated grocery stores in Canada that operates primarily in the western part of the country. In the 1960s, 1970s and 1980s, many Super Valu stores were created from former Loblaws stores. Loblaw Companies Limited (through its Westfair Foods division) supplies Super Valu stores and owns the Super Valu name.
In the mid-1970s, a larger version of Super Valu was created. Dubbed the Real Canadian Superstore, these warehouse-sized grocery stores were closer to department stores in scope. By the mid-1990s, only a handful of smaller Super Valu stores remained (primarily in British Columbia) as most had either been rebranded as "Extra Foods" or expanded into Real Canadian Superstore outlets (or the related Real Canadian Wholesale Club).
Many new SuperValu locations appeared in the Maritimes in the early 1990s, operated by Atlantic Wholesalers, a subsidiary of Loblaw Companies Limited. Some stores were rebrandings of other banners, including SaveEasy and Village Food Stores, while others were completely new. These stores operated under the name Atlantic SuperValu, typically with the slogan "Always More Value". These stores featured typical supermarket sections such as a seafood/deli (labelled "Atlantic Seafood and Deli Mart"), health and beauty section ("Personal Care"), bulk food section ("Wholesale Club Pack"), meat department ("Butchers Choice"), bakery ("Bakery in Store") and produce ("Fresh from the Fields"). Some locations also featured a small section of general merchandise called "Deal Zone".