Super Bowl XLVIII halftime show
|Part of||Super Bowl XLVIII|
|Date||February 2, 2014|
|Location||East Rutherford, New Jersey|
|Special guests||Red Hot Chili Peppers|
|Super Bowl halftime show chronology|
The Super Bowl XLVIII halftime show occurred on February 2, 2014 at the MetLife Stadium in New Jersey as part of Super Bowl XLVIII and featured American entertainer Bruno Mars with special guests Red Hot Chili Peppers. The show was produced by Ricky Kirshner and directed by Hamish Hamilton. The halftime show attracted the largest audience in the history of the Super Bowl, attracting 115.3 million viewers. The performance, generated 2.2 million tweets, due to the clamoring for tickets to the tour.
Mars was confirmed as the lead half time performer for Super Bowl XLVIII in late 2013. The NFL's entertainment team started working with Mars and his management on the halftime set list around Thanksgiving week and spent the remainder of 2013 mapping out the production and staging, along with the guest list. In January 2014 it was announced that Mars had personally invited Red Hot Chili Peppers to perform as special guests during his performance. On January 24, 2014 during the game’s fourth quarter, Hyundai debuted the spot entitled “Dad’s Sixth Sense”, that featured the 2016 Hyundai Genesis and Mars' single "Count on Me". The song was chosen "for reasons separate and coincidental from Mars’ previously announced Half Time gig".
The halftime show was produced by Ricky Kirshner and directed by Hamish Hamilton. Mars and his eight-piece band, The Hooligans, were dressed in clothes created custom Saint Laurent by Hedi Slimane. Prince, Michael Jackson and James Brown used the same style in clothes, Bruno worked a retro gold lame jacket paired with a white shirt, black trousers and a matching skinny tie by French fashion house Saint Laurent. Bruno Mars made history at the Super Bowl XLVIII Halftime Show as the youngest artist ever to serve as the sole NFL Super Bowl Halftime headliner. He opened the show with a drum solo on a kit designed to honor his late mother, Bernadette Hernandez. The artwork was modeled after Bruno's arm tattoo dedicated to his mom. On his live rendemption of "Just the Way You Are" he was standing midfield, backed by the biggest firework display in NFL Super Bowl history.
Two days before the event, Touchdown Entertainment announced that the live audience would be incorporated into the Halftime show, transforming the crowd in the stadium into "the largest ever LED screen."  The day of the event, each spectator was given a package containing a black knitted hat called a ‘’video ski hat’’ with 3 LEDs and an infrared receiver. Written instructions requested spectators to remain seated during the show and indicated that more information would follow. During the show, spectators put on their hats and essentially formed an enormous display screen made of 80,000 pixels. Infrared signals were used to control the LEDs, similar to the functioning of a TV remote. The signal was transmitted to each hat’s receiver by 14 infrared transmitters installed throughout the stadium. The intricate technology allows for each pixel (hat) to be controlled independently. The signal received by the pixel is decoded differently depending on the pixel’s location, allowing for multicolour visual effects created across an entire crowd, in sync with sounds and other visuals. The spectators saw a Pepsi logo moving around the stadium as well as images of the live Red Hot Chili Peppers performance and fireworks display. The company that invented and provided the crowd activation technology is a Montreal-based company named PixMob.
- "Billionaire" (Intro) (Children's choir)
- Drum solo (Bruno Mars)
- "Locked Out of Heaven"
- "Runaway Baby"
- "Give It Away" (Red Hot Chili Peppers featuring Bruno Mars)
- "Just the Way You Are" (Tribute to the United States Armed Forces)
Set list adapted from Billboard.
Mars' performance received generally positive reviews from critics, while the Red Hot Chili Peppers' appearance received mixed to negative reviews. Mike Bruno of Entertainment Weekly gave a positive review of the halftime performance, complimenting Mars' "impressive" vocal performance and stating that "there's no question the kid is talented". Bruno stated that the halftime show was essentially flawless however felt that the performance was slightly unmemorable. Entertainment Weekly also criticized the Red Hot Chili Peppers' involvement in the performance, stating that there was "nothing wrong" with their performance however that their presence was "random and unnecessary". Matthew Perpetua of Buzzfeed called Mars a "world class entertainer" and stated that Mars' performance was "dazzling" and "pretty awesome". However, Perpetua also stated that the Chili Peppers' presence was "unnecessary" and also noted that the halftime show was not as memorable as the previous year's show, which was performed by Beyoncé Knowles. Lindsey Weber of Vulture stated it was unfair to compare Mars' performance to Knowles' and that the performance was "perfectly Bruno" however Weber also said that it was unlikely that people would "still be talking about" the performance the day after. Mikael Wood of Los Angeles Times stated that Mars "delivered" during the performance and showed viewers that he is a "real musician" however felt that the performance did not begin to feel "hopelessly retro" compared to Knowles' performance until the Chili Peppers joined Mars. Wood felt that the Chili Peppers' performance was "stale" and unwanted and stated that Mars did not need any guests to make the performance special.
Chris Chase and Chris Strauss of USA Today gave a mixed review of the show, saying it was "unspectacular" and "instantly forgettable" and felt that Mars' youth and unlengthy repertoire failed to give him the legacy of previous halftime performers. Chase and Strauss stated the performance was "acceptable" however that it would not be remembered.
Red Hot Chili Peppers controversy
Some complaints including some from fellow musicians, were directed towards Red Hot Chili Peppers bassist Flea and guitarist Josh Klinghoffer who appeared to not have wires connected to their instruments and were accused to faking their performance. A few days following the Super Bowl, Flea responded through the band's website by saying:
|“||"When we were asked by the NFL and Bruno to play our song "Give It Away" at the Super Bowl, it was made clear to us that the vocals would be live, but the bass, drums, and guitar would be pre-recorded. I understand the NFL's stance on this, given they only have a few minutes to set up the stage, there a zillion things that could go wrong and ruin the sound for the folks watching in the stadium and the t.v. viewers. There was not any room for argument on this, the NFL does not want to risk their show being botched by bad sound, period. For the actual performance, Josh, Chad, and I were playing along with the pre recorded track (which was recorded earlier that week) so there was no need to plug in our guitars, so we did not. Could we have plugged them in and avoided bumming people out who have expressed disappointment that the instrument track was pre recorded? Of course easily we could have and this would be a non-issue. We thought it better to not pretend. It seemed like the realest thing to do in the circumstance. We decided that, with Anthony singing live, that we could still bring the spirit and freedom of what we do into the performance, and of course we played every note in the recording specially for the gig."||”|
Chili Peppers drummer Chad Smith also responded to the controversy through his Twitter page saying: "FYI... Every band in the last 10 years at the Super Bowl has performed to a previously recorded track. It's the NFL's policy. Period."
Some fans even complained to the FCC about the band's shirtless appearance saying that they were offended and both men and women should wear clothing because children were watching. One person even contacted the FCC complaining sexism and how it was unfair for the Chili Peppers to go topless but Janet Jackson's exposed nipple caused so much backlash.
The Super Bowl XLVIII halftime show was the most watched in the history of the Super Bowl drawing record ratings of 115.3 million viewers, passing the record 114 million who watched Madonna perform two years earlier. However, that number was significantly higher than the 98.88 million viewers reported in the overnight ratings from Nielsen that measure the top 56 markets.
On February 3, 2014 Billboard predicted that had sold Unorthodox Jukebox 40,000 copies in the week ending February 2. Representing a 164% gain compared to the previous week, when it sold 15,000, according to Nielsen SoundScan. Despite this effect, the album was already aiming for around 19,000 copies sold in the week ending February 2, thanks in part to Mars' exposure at the 2014 Grammy Awards. Mars was presented the award for best pop vocal album on the Grammys and got additional screen time from his nominations in other categories as record of the year and song of the year. The author of the article, added that "the impact of the Super Bowl on Mars' music sales, and on the Billboard charts, will be unique compared to all other halftime headliners in the modern era of Super Bowl halftime entertainment". On the following week it was expect that Unorthodox Jukebox would sell 70,000 to 80,000 copies by the end of the tracking week, coming for the top three on next week's Billboard 200 chart. While, his debut album "Doo-Wops & Hooligans", is expected sell around 25,000 copies.
Regarding the tickets sales of his worldwide tour, The Moonshine Jungle Tour, Mars became the fastest entertainer to sell out three concerts at the Blaisdell Arena, in Hawaii. Since the morning of February 3, 2014, the average price for "The Moonshine Jungle Tour" went up $150 to an average price of $500. Despite existence of some tickets left on the primary market for select shows, many were sold out. Ticketmaster also struggled to keep with demand, having to switch from their interactive seating maps for most events. The price for tickets on the primary market ranges from $49–$100 for most shows. Bigger city shows prices range from $70 to $181. For shows at big venues, the average prices on the secondary market is north of $600 with the cheapest tickets going for $150. At these prices, Mars upcoming tour ranks amongst the most expensive in the country this summer, ahead of One Direction tickets and Jason Aldean tickets, which are two of the highest prices for an American tours this spring and summer.
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