|This article relies on references to primary sources. (February 2012)|
|Products||Hotels, attractions, theatre, travel|
Superbreak is a British holiday company based in York which has specialised in UK and European short breaks for over 25 years, including theatre breaks, rail packages and concerts at the O2 Arena in London.
Founded in 1983 Superbreak initially promoted 100 hotels, this number grew rapidly with the release of the bookable website in 1999. Superbreak have acquired several businesses to date including Golden Rail in 1989, Hotelnet and Rainbow Holidays in 2000, Bookit in 2004 and West End Theatre Bookings in 2007, West End Theatre Bookings was sold to Encore Tickets in June 2011. Superbreak is part of Holidaybreak, an education and activity travel group now owned by the India-based Cox & Kings Limited.
Awards and recognition
Superbreak have won many awards including the 2012 Travel Weekly Globe Awards for:
2011 Globe Travel Awards for:
- Best Operator UK Holidays—The company have won this award for the last 20 years.
- Best Accommodation-Only provider 
- Favourite European Short Break Operator 
Superbreak won the 2010 Advantage award for:
- Best Agent Friendly Leisure Travel Company
In 2009, Superbreak won three awards in The Co-operative Travel Star Awards:
- Best UK Operator
- Best Accommodation-Only Supplier
- Best Online Booking site
Superbreak offers a range of short breaks which include attraction, rail breaks and Eurostar breaks. Bookings are made using a credit or debit card with no credit card or booking fees. Superbreak is a member of the Association of British Travel Agents
Types of accommodation and board basis
Superbreak provides a wide range of accommodation from 2 star budget hotels or apartments to 5 star luxury boutiques with a range of bed and breakfast, room only or dinner, bed and breakfast offers available.
Superbreak employs 200 staff with the main office based in York city centre.