From Wikipedia, the free encyclopedia
  (Redirected from Superdry)
Jump to: navigation, search
"Superdry" redirects here. For the Japanese beer, see Asahi Super Dry.
Type Public
Traded as LSESGP
Industry Retail
Founded 1985
Headquarters Cheltenham, Gloucestershire, UK
Key people Peter Bamford, Chairman
Julian Dunkerton, CEO
Products Clothing
Revenue £360.4 million (2013)[1]
Operating income £51.9 million (2013)[1]
Profit £36.3 million (2013)[1]

SuperGroup plc is a British international branded clothing company, and owner of the Superdry label. Superdry products combine vintage Americana styling with Japanese inspired graphics. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.


The business was established by Ian Hibbs and Julian Dunkerton as 'Cult Clothing' in Cheltenham in 1985.[2] It expanded during the 1990s and established stores in a number of UK university towns and cities, from Oxford and Cambridge to Edinburgh and Belfast. It opened its first store under the Superdry[Note 1] name in Covent Garden in London in 2004.[3] Superdry does not overtly advertise, or have store sales, and does not actively pursue celebrity endorsement, but a Brad leather jacket worn by football player David Beckham sold 70,000 from 2007 to mid-2009, becoming a best-seller for the company.[4][5]

The business floated on the London Stock Exchange in March 2010.[6] Dunkerton appeared in the Sunday Times Rich List 2010, and is said to be worth an estimated £180m.[7]

The company issued a profits warning and placed its store opening plans under review in February 2012; the share price quickly dropped by 18%.[8]


Flag over the Regent street Superdry Store in London

In 2008 a nationwide expansion of Superdry took place, with stores opening in major towns and cities all over the UK, the majority in university cities. As of 2012 the brand is sold in over 40 countries across Europe, North America, South America, the Middle East, Australia and Asia.


  1. ^ The brand logo - phonetically "Kyokudo kansou shinasai" - literally translates as "(Please) Dry it (or yourself) extremely"


External links[edit]