Superficial charm (or glib charm) is "the tendency to be smooth, engaging, charming, slick, and verbally facile."
Early history 
In the nineteenth century, George Eliot explored the darker side of the Victorian feminine ideal, concluding bleakly that there was little worse than the narrow minded kind of femininity sheltering behind an artificial charm of manner.
Psychopathic charm 
Contemporary interest in superficial charm goes back to Hervey M. Cleckley's classic study (1941) of the sociopath: since his work it has become widely accepted that the sociopath/psychopath was characterised by superficial charm and a disregard for other people's feelings. According to Hare, "Psychopathic charm is not in the least shy, self-conscious, or afraid to say anything."
Subsequent studies have refined, but not perhaps fundamentally altered, Cleckley's initial assessment. In the latest diagnostic review, Cleckley's mix of intelligence and superficial charm has been redefined to reflect a more deviant demeanour, talkative, slick, and insincere. A distinction can also be drawn between a subtle, self-effacing kind of sociopathic charm, and a more expansive, exhilarating spontaneity which serves to give the sociopath a sort of animal magnetism.
The term also occurs in Hotchkiss' discussion of narcissists: "Their superficial charm can be enchanting." For such figures, however, there is no substance behind the romantic gestures, which only serve to feed the narcissist's own ego.
Narcissists are known as manipulative in a charming way, entrapping their victims through a façade of understanding into suspending their self-protective behaviour and lowering their personal boundaries. Closely related is the way imposters are able to make people fall in love with them to satisfy their narcissistic needs, without reciprocating in any real sense or returning their feelings.
Social chameleons 
Social chameleons have been described as adept in social intelligence, able to make a charming good impression, yet at the price of their own true motivations. Their ability to manage impressions well often leads to success in areas like the theatre, salesmanship, or politics and diplomacy. But when lacking a sense of their own inner needs, such superficial extraverts may end up (despite their charm) as rootless chameleons, endlessly taking their social cues from other people.
Positive outcomes 
Superficial charmers, in their more benign manifestations, can produce a variety of positive results, their conversational skills providing light-hearted entertainment in social settings through their ability to please.
Charm offensive 
Charm offensive is a related concept meaning a publicity campaign, usually by politicians, that attempts to attract supporters by emphasizing their charisma or trustworthiness. The first recorded use of the expression is in the California newspaper The Fresno Bee Republican in October 1956.
Literary analogues 
F. Scott Fitzgerald explored the destructive consequences of excess charm in stories like "Magnetism", maintaining that charm, for those who had it, had a life of its own, demanding constant use to keep it in peak condition. Wilf Martin's novel, 'Funeral Poems in the Dining Room' contains a collection of classical psychopaths, all of whom superficially charm their way into the ocupant's house, most notably Jamil Keating who self-effacing charms win over the heart of Wilf's mother, Caroline Martin. 
Critics object that there are few objective criteria whereby to distinguish superficial from genuine charm; and that as part of the conventional niceties of politeness, we all regularly employ superficial charm in everyday life: conveying superficial solidarity and fictitious benevolence to oil social interaction.
See also 
- Hare's checklist, as cited in Millon, Theodore; Simonsen, Erik; Birket-Smith, Morten; Davis, Roger D. (2002). Psychopathy: antisocial, criminal, and violent behavior. New York: Guilford Press. p. 173. ISBN 1-57230-344-1.
- Cleckley, Hervey (1988). The Mask of Sanity (5th ed.). Emily S. Cleckley. ISBN 0-9621519-0-4. Retrieved 14 November 2009.
- The Hare Psychopathy Checklist-Revised by Robert D. Hare, 1991. Multi-Health Systems, 908 Niagara Falls Blvd, North Tonawanda, New York, USA, 14120-2060
- Clarke, M. L.; Berry, D. H. (1996). Rhetoric at Rome: A Historical Survey (Rev. ed.). New York: Routledge. p. 146. ISBN 0-415-14155-9.
- Carroll, David, ed. (1995). George Eliot: The Critical Heritage. New York: Routledge. p. 308. ISBN 0-415-13462-5.
- DePaulo, Bella; Wilson, Leah (2010). The Psychology of Dexter. Dallas: Smart Pop. p. 7. ISBN 978-1-935251-97-2.
- "Antisocial Personality, Sociopathy, and Psychopathy".
- Salekin, R. F.; Lynam, D. R. (2010). Handbook of Child and Adolescent Psychopathology. New York: Guilford Press. p. 22. ISBN 978-1-60623-682-6.
- Jon Ronson, The Psychopath Test (2011) p. 143
- Martha Stout, The Sociopath Next Door (2005) p. 88-9
- Hotchkiss, Sandy; Masterson, James F. (2003). Why Is It Always About You? : The Seven Deadly Sins of Narcissism. New York: Free Press. ISBN 0-7432-1428-5.
- Crompton, Simon (2007). All about Me: Loving a Narcissist. London: Collins. pp. 68–69. ISBN 978-0-00-724795-0.
- Abdennur, Alexander (2000). Camouflaged Aggression: The Hidden Threat to Individuals and Organizations. Calgary: Detselig. pp. 87 and 156. ISBN 1-55059-198-3.
- Fenichel, Otto (1946). The Psychoanalytic Theory of Neurosis. London: Routledge & Kegan Paul. p. 374.
- Daniel Goleman, Emotional Intelligence (London 1996) p. 118-9
- Goleman, p. 120
- Goleman, p. 119-120
- Len Sperry, Handbook of diagnosis and treatment of DSM-IV-TR personality disorder (2003) p. 138
- Salekin, p. 414
- F. Scott Fitzgerald, Bernice Bobs Her Hair and other stories (Penguin 1968) p. 149
- S. J. Pfohl, Images of Deviance and Social Control (1985) p. 103
- Steven Pinker, The Stuff of Thought (2007) p. 480-1
Further reading 
- Wittles, Fritz (1937). "The Criminal Psychopath in the Psychoanalytic System". Psychoanalytic Review 24 (C): 276–291.
- Snyder, Mark (1981). "Impression Management". In Wrightman, Lawrence S.; Deaux, Kay. Social Psychology in the 80s (3rd ed.). Monterey: Brooks/Cole. ISBN 0-8185-0415-3.
- Valdesolo P "Flattery Will Get You Far: Even obviously manipulative compliments are remarkably effective", Scientific American, January 12, 2010