|Directed by||Juzo Itami|
|Written by||Juzo Itami|
|Running time||127 min|
The film stars Juzo's wife and regular leading-lady Nobuko Miyamoto as a woman who is hired by a failing supermarket to help it compete against an aggressive local rival. Another frequent star of Juzo's films, Masahiko Tsugawa, plays her boss and later romantic interest.
A new supermarket 'Bargains Galore' opens, and threatens the longer-established 'Honest Goro' with its aggressive price cutting. The owner of 'Honest Goro' (Goro, played by Masahiko Tsugawa) inspects the new store, and bumps into an old classmate he hasn't seen for years (Hanako, played by Nobuko Miyamoto). She uses her 'housewife's know-how' to show him why his supermarket is performing so badly. He resolves to make his supermarket the best in Japan, and gives her a job as head cashier.
She helps to improve customer service and introduces new sales techniques and a policy of selling only fresh food. However, in doing so she angers senior staff members who don't want to change their ways. However, the store gradually attracts more customers.
Meanwhile, the manager of 'Honest Goro' is taking back-handers from 'Bargains Galore', and eventually resigns to start work at the new supermarket, trying to take the rest of the staff with him. After an impassioned speech by Hanako, the majority decide to remain loyal to Goro, and redouble their efforts to provide customer satisfaction.
In a last-ditch attempt to sabotage Goro, the old manager and the head butcher attempt to steal all the store's meat. Hanako discovers them, and is locked in the back of their freezer van when they drive off. Goro pursues them in a lorry, and after a high-speed chase Hanako is saved.
'Honest Goro' opens on New Year's Day to a store full of customers, while 'Bargain's Galore' is practically empty.
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