Gexa Energy Pavilion

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Gexa Energy Pavilion
Gexa Energy Pavilion.JPG
Location 1818 1st Avenue
Dallas, Texas
Coordinates 32°46′31.55″N 96°45′23.90″W / 32.7754306°N 96.7566389°W / 32.7754306; -96.7566389
Type Amphitheatre
Opened 1988
Owner City of Dallas
(operated by Live Nation)
Former name(s) Coca-Cola Starplex Amphitheatre (1988-98)
Starplex Amphitheatre (1998-2000)
Smirnoff Music Centre (2000-08) Center (2008-2011)
Capacity 20,111

Gexa Energy Pavilion is an amphitheater located in Dallas' Fair Park. The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights to the amphitheatre were sold to the Smirnoff vodka company as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. Naming rights were awarded again in January 2008 to Center.[1] It was renamed in 2011 to Gexa Energy Pavilion.[2]

The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.

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