Gexa Energy Pavilion

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Gexa Energy Pavilion
Gexa Energy Pavilion.JPG
Former names Coca-Cola Starplex Amphitheatre (1988-98)
Starplex Amphitheatre (1998-2000)
Smirnoff Music Centre (2000-08) Center (2008-2011)
Location 3839 S. Fitzhugh Ave.
Dallas, Texas
Coordinates 32°46′31.55″N 96°45′23.90″W / 32.7754306°N 96.7566389°W / 32.7754306; -96.7566389
Owner City of Dallas
(operated by Live Nation)
Type Amphitheatre
Capacity 20,000
Opened 1988

Gexa Energy Pavilion is the major outdoor amphitheater of Dallas, located in Dallas' Fair Park. The venue opened in 1988 as the Coca-Cola Starplex Amphitheatre. After Coca-Cola's naming rights expired in 1998, the venue was known simply as Starplex Amphitheatre. In 2000, naming rights were sold to the Smirnoff vodka company, as a result of a corporate sponsorship agreement with The House of Blues. The center was then called Smirnoff Music Centre. The name changed again in January 2008 when naming rights were awarded to Center.[1] It was renamed in 2011 to Gexa Energy Pavilion.[2]

The venue is operated by Live Nation Concerts, an entity of Live Nation Entertainment.


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