Supré

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Supré
Type Privately owned
Industry Fashion
Founded Osborne Park Perth, Australia
Founder(s) Hans van der Meulen
Headquarters Sydney, Australia
Number of locations 157 stores [1]
Area served Australia New Zealand
Products Clothing
Parent Cotton On
Website www.supre.com.au

Supré is a Womenswear apparel clothing chain in Australia and New Zealand owned by Cotton On. Although aimed at older teens, it also appeals to tweens and pre-pubescent girls as well. SUPRE is often criticized for selling provocative and suggestive clothing.

History[edit]

SUPRE is focused on supplying clothing and is family-owned and operated by Hans and Helen van der Meulen, and their three daughters. The Supré chain originated from its first store in the light industrial area of Osborne Park, Western Australia, Which was founded by Hans and Helen van der Meulen in 1984. Supré stores are known for their use of loud dance music in store, and some even have, at times, had DJs in store. With the opening of the Darwin CBD store in March 2007, Supré now has a flagship city store in each State and Territory of Australia. In July 2007 Supré opened in the Bourke Street mall, Melbourne and is different from most other Supre stores due to its very dark interior, much like a night club, complete with a "chill out zone" featuring sofas and benches for customers to sit and relax near the change room area. The Bourke Street store closed for trade on the 20th of October 2010. Sydney also featured a Flagship store in George St (now TOPSHOP) which consisted of 3 floors it closed in 2011, and was moved to the Pitt St mall location which is now Sydneys Flagship SUPRE store.

In 2013, The Cotton On Group acquired Supre and plans to expand the brand internationally.[2]

Products[edit]

Supré sells fashion shirts, tees, knitwear, jackets, cardigans, day dresses, party dresses, shorts, skirts, jeans, scarves, accessories, leggings and sport shorts.

Supré has faced criticism[citation needed] for the sizing of their clothing - because of its tendency to be under-sized - an 8 at Supré used to be S, but is now a XS. They also stock sizes in XXL, which is equivalent to a 16-18. Customers (with weight conditions) of other stores have been taunted using references to Supré such as Have fun finding something at Supré![3]

In March 2010, Lara Bingle was in talks through her agent into a deal with the clothing company that would see her releasing a clothing line and working as a brand ambassador.[4][5] No deal was made, and Bingle fired former manager Max Markson who was said to be brokering the deal.

References[edit]

  1. ^ "Cotton On buys Supre". News.com.au. Retrieved 14 November 2013. 
  2. ^ "Cotton On Acquires Supré to Strengthen Store Footprint and Online". Inside Retail. Retrieved 14 November 2013. 
  3. ^ "Gasp! Apologises For World's Bitchiest Customer Service". Daily Pedestrian. Pedestrian Group Pty Ltd. 22 December 2011. Retrieved 10 January 2012. 
  4. ^ "Lara Bingle dropped from energy drink sponsor". 3 News. RadioLIVE. 14 March 2010. Retrieved 15 November 2011. 
  5. ^ http://larabingleonline.blogspot.com/2010/03/lara-bingle-for-supre.html Lara Bingle Online: Lara Bingle For Supre

External links[edit]