Surf Canyon

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Surf Canyon Incorporated
Type Private
Industry Computer software
Founded Oakland, California, U.S. (April 4, 2006 (2006-04-04))
Founder(s) Mark Cramer, Mike Wertheim
Headquarters San Francisco, California, U.S.
Employees 4
References: Data from CrunchBase

Surf Canyon is a small computer software company founded and located in San Francisco, California, as well as their eponymous browser extension which acts as browser hijacker and is difficult to remove[1] and web site . Both their extension and search site use implicit relevance feedback in real time to personalize searches, especially targeting those with specific objectives or where timeliness is a factor.[2]

In the case of the extension, those searches can be on Google, Yahoo!, Bing, and Craigslist.[3] That application is available as a downloadable extension for Internet Explorer, and as an add-on for Mozilla Firefox and Google Chrome. As of January 2009, Mozilla Add-ons listed it as a "recommended" download.[4]

According to reviews in the Japanese edition of Lifehacker[5] and the Chinese site,[6] the extension also provides relevance feedback in languages other than English, using diverse character sets. The company's blog also claims to support Russian.

Third-party recognition[edit]

In 2010, the Surf Canyon website won the Reader's Choice Award for Best Search Engine with 48% of the vote, compared to Google's 34% second-place.[7] The company's technology and published research have been cited several times in academic works dealing with dynamic approaches to search.[8]


  1. ^ Remove Fast Search by Surf Canyon (Removal Guide)
  2. ^ Martin, Richard. "The Right Search Tool." Information Week. 27 September 2008. 35.
  3. ^ Boehret, Katherine. "Web Searches That Really Bear Fruit." in "The Mossberg Solution" Walter S. Mossberg, ed. Wall Street Journal. Dow Jones & Co.: New York, 14 January 2008. D6
  4. ^
  5. ^
  6. ^
  7. ^ Boswell, Wendy (March 2010). "About Web Search 2010 Reader's Choice Awards Winners - Best Search Engine". The New York Times Company. Archived from the original on 2011-02-14. Retrieved 2011-02-14. 
  8. ^ Surf Canyon (30 October 2010). "Citation in Cornell University Ph.D. Dissertation". Oakland, CA: Surf Canyon. Retrieved 2011-02-14. 

External links[edit]