Susan Wojcicki

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Susan Wojcicki
Susan Wojcicki at TechCrunch Disrupt SF 2013 (cropped).jpg
Wojcicki at TechCrunch Disrupt SF 2013
Born Susan Diane Wojcicki
(1968-07-05) July 5, 1968 (age 46)[1]
Santa Clara County, California
Alma mater Harvard College (A.B.)
University of California, Santa Cruz (M.S.)
UCLA Anderson School of Management (M.B.A.)
Occupation CEO of YouTube
Spouse(s) Dennis Troper (m. 1998)
Children 4
Parents Stanley Wojcicki
Esther Wojcicki
Relatives Janet Wojcicki, Anne Wojcicki (sisters)

Susan Diane Wojcicki (/wˈɪtski/ woh-JIT-skee; born July 5, 1968) is an American businesswoman and CEO of YouTube.[2][3]

Early life and education[edit]

Wojcicki is the daughter of Esther Wojcicki, an educator of Russian-Jewish descent, and Stanley Wojcicki, a Polish American physics professor at Stanford University. She has 2 sisters: Janet Wojcicki, (PhD, anthropologist and epidemiologist)[4]


and Anne Wojcicki, founder of 23andMe. She grew up on the Stanford campus, with George Dantzig as a neighbor.[5] She attended Gunn High School in Palo Alto, California, and wrote for the school newspaper.[6]

Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. She originally planned on getting a PhD in economics and go into academics, but changed her plans when she discovered technology.[5]

She also received her masters of science in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998.[7]

Career[edit]

In September 1998, the same month that Google was incorporated, its founders Larry Page and Sergey Brin set up office in Wojcicki's garage in Menlo Park.[8][9] Before becoming Google's first marketing manager in 1999, Wojcicki worked in marketing at Intel in Santa Clara, California[5] and was a management consultant at Bain & Company and R.B. Webber & Company.[10] At Google, she worked on the initial viral marketing programs as well as the first Google doodles.[11] Wojcicki also took part in the development of successful contributions to google such as Google_Images and Google_Books. [12]

Wojcicki grew within Google to become senior vice president of Advertising & Commerce and lead the advertising and analytic products including AdWords, AdSense, DoubleClick, and Google Analytics.[7] She developed AdSense, which became Google's second largest source of revenue.[7] With the development of both products, AdWords and AdSense statistics show that Wojcicki is accountable for 96% of Google's income.[13] She oversaw Google Video, and proposed to Google's board that the company should purchase YouTube, then a small start-up that was competing with Google.[7] She handled two of Google’s largest acquisitions: the $1.65 billion purchase of YouTube in 2006 and the $3.1 billion purchase of DoubleClick in 2007. She later became the Senior Vice President of YouTube. In February 2014 she became the head of YouTube.[14]

Wojcicki, called "the most important person in advertising"[15] and "the most important Googler you've never heard of",[7] was 16th on Forbes Magazine's List of The World's 100 Most Powerful Women in 2011.[16] In 2012 she was 25th on this list[17] and in 2013 she was 30th.[17] In 2014, she was named #12 on the list.[18]

She was also named on Fortune’s 50 Most Powerful Women in Business list in 2010, 2011, 2012, 2013 at #43,[19] #28,[20] #18[21] and #19,[22] respectively. Wojcicki was named #1 on the Adweek 50 list in 2013.[23] She was named #36 on Vanity Fair's New Establishment list in 2013[24] and #39 in 2012.[25]

Personal life[edit]

Wojcicki married Dennis Troper on August 23, 1998 in Belmont, California.[26] They have four children and are expecting a fifth child in December 2014. On December 16, 2014, ahead of taking her fifth maternity leave, Wojcicki wrote an op-ed in the Wall Street Journal about the importance of paid maternity leave. She is often quoted talking about the importance of finding balance between family and career. [27]

References[edit]

  1. ^ "California Births, 1905 - 1995". Familytreelegends.com. Retrieved March 15, 2014. 
  2. ^ Orescovic, Alexi (February 5, 2014). "Google taps longtime executive Wojcicki to head YouTube". Reuters. 
  3. ^ Gustin, Sam (May 3, 2011). "Google Ad Chief Susan Wojcicki: 'The Book Isn't Finished'". Wired.com. Retrieved 10 September 2011. 
  4. ^ Sellers, Patricia. "Before Google, the Wojcicki girls learned from Mom". Fortune.com. Retrieved 16 December 2014. 
  5. ^ a b c Laporte, Nicole (August 6, 2014). "THE WOMAN BEHIND THE SUPERLATIVES: THREE THINGS YOU NEED TO KNOW ABOUT SUSAN WOJCICKI". The Fast Company. Retrieved October 4, 2014. 
  6. ^ Sellers, Patricia (February 1, 2012). "Before Google, the Wojcicki girls learned from Mom". Fortune Magazine. Retrieved October 4, 2014. 
  7. ^ a b c d e Swift, Mike (February 7, 2011). "Susan Wojcicki: The most important Googler you've never heard of". San Jose Mercury News. Retrieved October 4, 2014. 
  8. ^ "Our history in depth". Google. Retrieved October 4, 2014. 
  9. ^ Graham, Jefferson (July 5, 2007). "The house that helped build Google". USA Today. Retrieved October 4, 2014. 
  10. ^ "Susan Wojcicki". Time. Retrieved October 4, 2014. 
  11. ^ "Susan Wojcicki - "Inspirational 100" Alumna". UCLA Anderson School of Management. Retrieved October 4, 2014. 
  12. ^ http://www.crunchbase.com/person/susan-wojcicki
  13. ^ "MAKERS Profile". http://www.makers.com/susan-wojcicki. 
  14. ^ "Google Ads SVP Susan Wojcicki Takes Over At YouTube". Retrieved June 12, 2014. 
  15. ^ Peterson, Tim (February 25, 2013). "Google's Susan Wojcicki May Be the Biggest Name in Digital Advertising". Adweek. Retrieved March 15, 2014. 
  16. ^ Forbes staff (August 24, 2011). "World's Most Powerful Women". Forbes Magazine (Forbes.com). Retrieved September 10, 2011. 
  17. ^ a b "Susan Wojcicki". Forbes. Retrieved March 15, 2014. 
  18. ^ "#12 Susan Wojcicki". Forbes. Forbes. Retrieved June 20, 2014. 
  19. ^ "50 Most Powerful Women in Business 2010: Full list - FORTUNE on CNNMoney.com". Money.cnn.com. October 18, 2010. Retrieved March 15, 2014. 
  20. ^ "50 Most Powerful Women in Business 2011: Full list - FORTUNE on CNNMoney.com". Money.cnn.com. October 17, 2011. Retrieved March 15, 2014. 
  21. ^ "50 Most Powerful Women in Business 2013 - Fortune Magazine". Money.cnn.com. Retrieved March 15, 2014. 
  22. ^ Dunn, Catherine (November 21, 2013). "Susan Wojcicki - Fortune's 50 Most Powerful Women in business - FORTUNE". Money.cnn.com. Retrieved March 15, 2014. 
  23. ^ "The Top 50 Execs Who Make the Wheels Turn". Adweek. October 28, 2013. Retrieved March 15, 2014. 
  24. ^ Illustrations by Tim SheafferType Design by Joel Holland (January 2, 2014). "The New Establishment 2013: 50 Titans Disrupting Media, Technology, and Culture". Vanity Fair. Retrieved March 15, 2014. 
  25. ^ "Susan Wojcicki: The New Establishment". Vanity Fair. January 2, 2014. Retrieved March 15, 2014. 
  26. ^ "Weddings". Palo Alto Weekly. November 11, 1998. Retrieved October 4, 2014. 
  27. ^ Kafka, Peter. "New YouTube Boss Susan Wojcicki Talks Talent, Music and M&A (Q&A)". http://recode.net/. Retrieved 16 December 2014. 

External links[edit]