Svala

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Svala
Picture 17.png
Svala at the far right with members from Steed Lord
Background information
Birth name Svala Björgvinsdóttir
Also known as Kali
Born Template:February 8
Reykjavík, Iceland
Origin Iceland
Genres Pop
Occupation(s) Singer-songwriter
Years active 1984– present
Labels Priority Records 2001–2002
Associated acts Bubbleflies
Scope
Steed Lord

Svala Björgvinsdóttir (or Björgvins) (born February 8 in Reykjavík, Iceland) is an Icelandic pop singer-songwriter. She is most notable for her 2001 song, 'The Real Me', from the album with the same title. She took up the stage name, Kali, after joining a house band called Steed Lord.

Svala started singing and recording at a very early age. Her first recording came out when she was only 7 years old when she sang backup on one of her father's albums. She had her first number one hit in Iceland when she was 9 years old when she sang a Christmas duet with her father called “Fyrir Jol”. Her second number one hit came out when she was 11 years old with another Christmas hit called “Eg Hlakka Svo Til”. She would also be known for more Christmas songs that became hits in Iceland.

Svala studied ballet for 7 years with the Icelandic National Theatre Ballet. While studying ballet she was also writing music with her high school band.

When Svala was 16 years old she formed the band ‘Scope’ with two Icelandic DJ’s and a producer. Their music was very influenced by UK house and disco. Svala and Scope released a cover of the song “Was That All It Was” in the mid 90s which became a dance anthem and a number 1 hit in Iceland. Svala was quickly signed to one of the biggest record labels in Iceland ‘Skifan Records’ and after releasing a few songs with 'Scope', Svala left to join the Icelandic indie dance funk band Bubbleflies. She wrote a few songs with Bubbleflies and toured all over Iceland performing originals and soul and funk cover songs by Stevie Wonder and Sly and The Family Stone and also releasing a few songs like “I Betcha” which charted on Icelandic radio.

When Svala was 18 years old she started writing and recording with the Scottish producer Ian Morrow. She was attending college in Iceland but was traveling back and forth to London and Glasgow to write and record music for her debut solo album. In 1999, Svala signed a 6 album deal with EMI and Priority Records in North America. The record deal was one of the biggest deals ever made with an Icelandic recording artist. After signing she moved to Los Angeles in 2000 and started writing with some of the biggest hit-makers in the music business at that time. Her debut album ‘The Real Me’ was released in the fall of 2001 with the title single “The Real Me” which charted on the Billboard top 40 singles chart. After 9/11 happened Priority Records struggled to stay alive and in 2002 Priority Records was bought by Capitol Records and Svala and all the other artists on the label transferred over to Capitol Records. After Svala left Priority Records her album 'The Real Me' became a platinum selling album in Iceland and was also very well received in Germany, Spain and Japan.

The singer returned to Iceland and started writing and recording for her next solo album ‘The Bird Of Freedom’ which was released in 2005. It was produced by Svala herself and her father Bo Halldorsson. Svala co-wrote with songwriters from the UK, Scotland and Germany. The album went Gold in Iceland and gave Svala the opportunity to show her writing and producing skills.

On February 8, 2006 Svala and her now husband Einar ‘Mega’ Egilsson and younger brother Edvard ‘Eddie’ Egilsson formed the electronic band - Steed Lord. A few months later their middle brother Elli Egilsson joined the band as AC Bananas. After a few shows in Iceland and with major buzz on Myspace, Steed Lord quickly became a success in their home country Iceland and abroad. Before they knew it, Steed Lord was touring all over the world and being featured on hi-profile blogs, magazines, college radio and mixtapes by big DJ’s in the US. Recognized for their soulful-beat-heavy dance music and very fashionable style, Steed Lord joined the nu-rave wave. They started to tour more and were remixed by giants in the EDM world like Crookers, DJ Mehdi and Jack Beats. In 2006 Steed Lord became WeSC Activists, joining the Swedish clothing brand for all their campaigns. In 2007 they were approached by H&M to design a clothing line which was sold in 52 stores in over 100 countries around the world.

On April 9, 2008 the band was on their way to the airport in Iceland to go tour in Scandinavia when they had an almost fatal car crash on the icy road in Iceland. Svala´s father in-law was driving the car when another car from the opposite direction lost control and hit them straight on in a head on collision. Svala, Eddie and Elli suffered broken bones and serious internal injuries but Einar was injured the worst and had to have 3 life saving surgeries. He was in the hospital for 4 months recovering.

After recovering from the accident Steed Lord joined Chromeo on their USA tour.

Svala and Steed Lord moved to Los Angeles in the summer of 2009 and in early 2010 Elli left the group to pursue his career in visual arts. Since moving to the US, Steed Lord has achieved more success in the US market with their DIY project after winning a few awards for their music and visual achievements. Their music has been featured numerous times on TV shows such as 'So You Think You Can Dance' and 'Keeping Up With The Kardashians'. Now described as a music & visual art collective Steed Lord has gained more and more interest from the art world with their own unique and self-directed music videos and art films and other interesting project based concepts. Recently Steed Lord has been hired by brands and companies such as The Standard Hotel and Universal Music Australia to direct and style music videos and brand based content.

In 2012, Svala released her debut clothing line ‘Kali’ which was sold exclusively on the webshop Lastashop. Svala who is known as Kali in the band Steed Lord is considered an influential fashion icon not only in her home country Iceland but also by her fans around the world. With countless magazine covers and headlining concerts Kali is getting recognized world wide by her talent and impeccable style.

Svala married her high school sweetheart Einar Egilsson on July 27, 2013 in Iceland. Svala continues to create music and art with her band Steed Lord and their 4th studio album 'The Prophecy pt. 2' is scheduled for release by the end of 2014.

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