Swank, June 2004
|Frequency||6 / year|
|Company||Magna Publishing Group|
Swank is an adult or pornographic magazine published in the United States. In its original guise, as a men's lifestyle and pin-up title in the style of Playboy, it was launched during the 1940s by Fox Comics. Along with its sister title, Stag, the magazine was bought by the Magna Publishing Group in 1993. Following that acquisition, the format of Swank changed to include hardcore sex, such as the use of sex toys, lesbian sex, and sexual intercourse between men and women.
There are also a series of DVDs and an official website produced under the Swank name.
According to its current owner, Magna Publishing Group, Swank has been established for "well over 65 years". A men's lifestyle title called Swank was launched in the early 1940s, by Fox Comics founder Victor Fox. In a 2002 article for The New York Times, Matthew Flamm wrote of the magazine's genesis: "[Swank] can even draw a line to the same pulp publishing outfit—Martin Goodman's Magazine Management Company—that in 1939 started the comic book publisher that eventually became Marvel Comics, and that in the 1950s and 1960s employed future novelists like Mario Puzo and Bruce Jay Friedman as writers and editors." Beat poet John Fles also wrote for the magazine.
During its first two decades of operation, Swank had breaks in publication lasting up to several years. The original format was similar to that of the popular men's title Esquire. Magazine archivist Phil Stephensen-Payne gives the date of the first issue as August 1941 and suggests that, after perhaps seven issues, the publication folded and then relaunched in August 1945. Humphrey Bogart, Oscar Levant and Earl Wilson were among the guest contributors over this period.
A later incarnation celebrated its 20th birthday on the cover of the October 1977 issue. By that time, the content included music-related feature articles by journalist and author Michael Gross. One online collector describes the magazine's progress to its current format as follows: "Swank was launched as a men's adventure magazine in the 1940s. It featured stories of heroic men wrestling Nazis, communists and wild animals. Over time, these were replaced by stories of heroic men wrestling wild women. The magazine's glamour photography became steadily more explicit …"
The Magna Publishing Group bought Swank, along with titles including Stag magazine, in 1993. The previous owner was Charles "Chip" Goodman, the son of Marvel Comics founder Martin Goodman. At the time of the purchase, the company was known as Swank Publications and was part of the GCR Publishing Group, which also published non-pornographic magazines such as New Body and Victorian Accents.
- Source: The Magna Publishing Group, by: Company Press Release, Magna Acquires Fox, Gallery, Lollypops, April 30, 2008.
- Bob Johnson, xbiz.com, Magna Publishing Acquires Blue Horizon Titles, Internet Rights, April 25, 2011.
- John Sanford, xbiz.com, iPadult.com Teams With Magna Publishing to Bring Magazines to iPad, August 30, 2012.
- Stephensen-Payne, Phil. "Swank". Galactic Central. Retrieved May 29, 2015.
- Day, E.S. (June 6, 2009). "Kickin' It Old School: Swank Magazine". AbortMag.com. Archived from the original on November 23, 2011. Retrieved May 29, 2015.
- Flamm, Matthew (June 2, 2002). "A Demimonde in Twilight". The New York Times. Retrieved May 29, 2015.
- Stephensen-Payne, Phil. "Magazine Data File (page 450)". Galactic Central. Retrieved May 29, 2015.
- "Swank – October 1977". Magazines Archive. Retrieved May 29, 2015.
- "Swank". Rock's Backpages. Retrieved May 29, 2015.
- "Swank Covers, 1975–1979". Retrieved May 29, 2015.