Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. Its binoculars, telescopes (spotting scopes), rifle scopes, range finders and night sight devices are products of choice for demanding users. The company’s success is based on its strength in innovation, the quality of its products and their functional and aesthetic design. An appreciation of nature is an essential part of the company's philosophy, and is reflected in its environment-friendly production and its long-term commitment to selected nature conservation projects.
The turnover in 2010 was 94 million euro (2009: 87 million euro), 90% of which represented exports. The company employs about 700 people.
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Wilhelm Swarovski began producing binoculars in 1935, and this business expanded during World War II. The modern company developed from the Swarovski binocular production factory, and was established as a separate optical company in 1949.
1935 First Swarovski binoculars, which was a 6x30
1949 Formation of Swarovski Optik
1959 First Swarovski Optik rifle scope (4x32)
1967 First Swarovski Optik extendable spotting scope (30x75)
1991 First AT 80 telescope
1993 First hunting rifle scope with reticle illumination
1995 First rifle scope with integrated laser range finder
1999 First binoculars with wrap-around grip, named EL