The 2003 World Cup-final was the second most watched event in Sweden that year. Lotta Schelin is the top goalscorer in the history of Sweden with 73 goals. Schelin surpassed Hanna Ljungberg's 72-goal record against Germany on 29 October 2014. The player with the most caps is Therese Sjögran, with 200. The team was coached by Thomas Dennerby from 2005 to 2012, and the current trainer is Pia Sundhage, who joined in September '12 after most recently winning the Olympic gold medal in London with the United States. Sundhage's contract goes into effect in December 2012.
After winning the two qualifying matches against Denmark for the Beijing 2008 Olympics, the Swedish Olympic Committee approved of record increases in investments for the women's team. The new budget granted over a million SEK (about US$150,000) for the team and 150,000 SEK (about US$25,000) per player for developing physical fitness. The new grants are almost a 100% increase of the 2005 and 2006 season funds.
The developments and conditions of the Sweden women's national football team can be seen in the Sveriges Television documentary television series The Other Sport from 2013.