- This article is about the candy. For real fish in Sweden, see List of fish in Sweden.
According to the USA distribution packages, the candy is made out of the following ingredients:
- Invert Sugar
- Corn syrup
- Modified corn starch
- Citric acid
- White Mineral Oil
- Artificial flavors
- Coloring (FD&C Red 40 for the red color)
- Carnauba wax
In Sweden, large amounts of confectionery are sold every year, and a substantial part of it is sold as pick and mix. Wine gums are sold in many different shapes, of which fish is just one. The Swedish Fish candy is marketed under the name "pastellfiskar", literally "pastel fish", and under the Malaco brand among others.
The North American variety of Swedish Fish can be found at Swedish IKEA stores under the original name.
In North America
The fish are distributed in the U.S. by Cadbury Adams USA in Parsippany-Troy Hills, New Jersey, and are most commonly found in specialty candy stores in which they can be bought by the ounce. A recent resurgence in popularity has resulted in greater accessibility in supermarkets and convenience stores where they are often sold prepackaged in plastic bags.
Originally colored red with a flavor unique to the candy (often guessed to be lingonberry, but never verified), they are now also available in several different colors, such as Orange & Lemon-Lime. Purple Swedish Fish in grape flavor were discontinued in 2006. The fish come in two different sizes. Initially, the smaller fish came only in red; now fish of both sizes are available in all flavors.
According to American taste tests conducted by APG in 2012, green is lime flavored, the Bryce G. company has held several blind fold competitions to determine this fact.
"Aqua Life" is a certain style of Swedish Fish candy in the shape of sea animals. They are available in yellow (lemon) starfish, green (lime) whales, purple (grape) puffer fish, orange (orange) seahorses, and blue (blue raspberry) dolphins.