Swedish Fish

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Swedish Fish
Three Swedish Fish: yellow, green, and red. Each has "Swedish" embossed on its side.
Salmiak-flavored black Swedish Fish or "salted herring", with the manufacturer's name "Malaco" embossed.
This article is about the candy. For real fish in Sweden, see List of fish in Sweden.

Swedish Fish is a fish-shaped wine gum candy, originally developed by the Swedish candy producer Malaco.


According to the USA distribution packages, the candy is made out of the following ingredients:

In Sweden[edit]

A shelf of pick and mix candies similar to those used in Sweden

In Sweden, large amounts of confectionery are sold every year,[1] and a substantial part of it is sold as pick and mix. Wine gums are sold in many different shapes, of which fish is just one.[2][3] The Swedish Fish candy is marketed under the name "pastellfiskar",[4] literally "pastel fish", and under the Malaco brand among others.

The North American variety of Swedish Fish can be found at Swedish IKEA stores under the original name.[citation needed]

In North America[edit]

Today the Swedish Fish consumed in North America are made in Hamilton, Ontario, Canada, by Mondelēz International. In Canada, Swedish Fish are distributed under Cadbury's Maynards brand.

The fish are distributed in the U.S. by Cadbury Adams USA in Parsippany-Troy Hills, New Jersey, and are most commonly found in specialty candy stores in which they can be bought by the ounce. A recent resurgence in popularity has resulted in greater accessibility in supermarkets and convenience stores where they are often sold prepackaged in plastic bags.

Originally colored red with a flavor unique to the candy (often guessed to be lingonberry, but never verified), they are now also available in several different colors, such as Orange & Lemon-Lime. Purple Swedish Fish in grape flavor were discontinued in 2006. The fish come in two different sizes. Initially, the smaller fish came only in red; now fish of both sizes are available in all flavors.

According to a visit to the factory on the Food Network's show Unwrapped[citation needed], green is not lime, but pineapple flavor, while yellow is a lemon-lime flavor.

According to American taste tests conducted by APG in 2012, green is lime flavored, the Bryce G. company has held several blind fold competitions to determine this fact.

Rita's Italian Ice, a U.S. chain which serves Italian ice and Frozen Custard, makes a red Swedish Fish flavored Italian ice as a cobranded product.

Aqua Life[edit]

"Aqua Life" is a certain style of Swedish Fish candy in the shape of sea animals. They are available in yellow (lemon) starfish, green (lime) whales, purple (grape) puffer fish, orange (orange) seahorses, and blue (blue raspberry) dolphins.


External links[edit]