Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Its patent is U.S. Patent 3,625,711. The trademark of words "Sweet'n Low" and the musical staff logo is U.S. Trademark registration No. 1,000,000. The Pink Panther cartoon character has been the mascot for the brand since 2001, and appears on product packaging and marketing, including television commercials.
In Canada, Sweet 'n Low is made from sodium cyclamate instead of saccharin. This is because saccharin has not been allowed as a food additive in Canada since the 1970s, when studies surfaced showing cancer resulting in laboratory rats that had been administered the additive. Canada is considering lifting this ban since the studies were recently proved faulty, and several other countries have lifted their saccharin bans and warnings.
Sweet'n Low has been licensed to Bernard Food Industries for a line of low-calorie baking mixes.
Saccharin was first discovered in 1878 by Constantin Fahlberg, a chemist working on coal tar derivatives at the Johns Hopkins University. Although saccharin was commercialized not long after its discovery, it was not until decades later that its use became widespread. Sweet'n Low was first introduced in 1957 by Benjamin Eisenstadt and his son, Marvin Eisenstadt. The elder Eisenstadt had earlier invented the sugar packet, but neglected to patent it, and artificial sweetener packets were an outgrowth of that business. The two were the first to market and distribute the sugar substitute in powdered form. Their distribution company, Cumberland Packing Corporation, still controls the product.
Brand name derivation
- "Questions and Answers: Saccharin". Health Canada Website. Retrieved July 13, 2010.
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