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Swishing refers to swapping an item or items of clothing or shoes or an accessory with friends or acquaintances. Parties must willingly give an item to participate in the transaction, once they have given an item they are free to choose something of interest from what others have offered. Value does not come into the equation, swappers do not necessarily get an item of equal value and are free to choose anything that the other person if offering (without having to pay). Swishing is now being more widely practiced throughout the world, and has evolved to include other items such as books and furniture. Not only do people hold 'swishing parties' either as a charity event or simply for the enjoyment of it (while recycling and saving money at the same time) but, there are several websites that have online swishes taking place.
Swishing (deriving from the dictionary definition of 'to rustle, as silk' - which in the eyes of the Swishing team means 'to rustle from friends') began in 2000 when Lucy Shea, founder of green PR firm Futerra and her work colleagues wanted to come up with a way to combine a love of retail shopping without contributing to increased consumption. It has since been imbursed by fashion model Twiggy in Twiggy's frock exchange, and as a result has become one of the most popular ways of swapping clothes.
- BBC: "Twiggy's Frock Exchange"
- The Guardian: "Swap till you drop", 5/18/2007
- Treehugger: "Swishing Or Swap 'til You Drop", 5/5/2007
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