|Slogan||Swiss news, world wide|
|Available in||German, French, Italian, English, Spanish, Portuguese, Russian, Arabic, Chinese and Japanese|
SWI swissinfo.ch is a ten-language news and information platform produced by SRG SSR, the Swiss public broadcasting corporation. Its content is Swiss-centred, with top priority given to in-depth information on politics, the economy, the arts, science, education and tourism. Switzerland's international political, economic and cultural relations are other key points of focus. The website has ten language versions (German, French, Italian, English, Spanish, Portuguese, Russian, Arabic, Chinese and Japanese), and also features blogs.
In the mid-1990s, economic circumstances forced swissinfo to take a new strategic direction. The internet was advancing fast, heralding a new era for the producing journalists and the Swiss Radio International (SRI) audience alike. The German, French, English and Portuguese sites went online in 1999. The Japanese, Italian and Spanish sites followed in 2000, with Arabic going live on 1 February 2001 and Chinese in September of the same year. Within just two years, the internet platform for expatriate Swiss was already better known than SRI's short-wave radio services.
On 21 March 2005, the Board of Directors of SRG SSR decided to reduce the swissinfo service significantly. At the time, the decision was not final and still had to be confirmed by the regulatory body – the Federal Office of Communications – and the Swiss Federal Council. That decision was expected in the autumn of 2005. SRG SSR's intention to cut swissinfo back to a minimum triggered an enormous response from users and readers. There was widespread lack of understanding for the move. The SRG SSR plan for the future was to produce a reduced service in English only. This service was to be integrated into SR DRS. Only specific information for Swiss people living abroad would be provided in Switzerland's national languages. One journalist would be responsible for each language, and the service would be produced by one of the existing SRG SSR enterprise units. In the end, the public had their way. In the summer of 2007, the Federal Council issued swissinfo with a new charter to provide a specific and clearly defined internet-focused news, information and entertainment service.
Peter Schibli became the new editor-in-chief of swissinfo.ch on 1 January 2008. Schibli, who holds a doctorate in law, succeeds Christoph Heri, who retired on 31 March 2008 after a 30-year media career, the last six years of which were spent with the swissinfo editorial team. The new editor-in-chief is charged with fulfilling the content aspects of the Federal Council charter and with positioning swissinfo.ch as a leading nine-language news and information platform for both expatriate Swiss and an international audience with an interest in Switzerland.
Swissinfo's themed dossiers offer a high-quality complement to its websites. Produced specifically for an international audience, these multimedia dossiers examine and present current issues in detail. There is also a special section for expatriate Swiss that gives information on forthcoming referenda and elections. Users can even contact each other direct via the Forum.
In addition to the websites, information can be called up from or downloaded to mobile devices. The headline service automatically updates computer desktop headlines from the swissinfo.ch homepages. Headlines can also be linked via live news feeds directly to other websites. In addition, swissinfo sends out a weekly newsletter containing the most interesting articles from the past seven days. The websites contain a comprehensive collection of links to and about Switzerland. These are particularly valuable for Swiss expatriates.
Swissinfo has been involved in community building since 2007. The editorial team began with two blogs. The Federal Department of Foreign Affairs' initiative to hold a dialogue with the Swiss people is supported with a dialogue blog in German, French and Italian (http://www.swissinfodialog.blogspot.com). As a service to expatriate Swiss in the run-up to the federal parliamentary elections in 2007, swissinfo successfully also launched an election blog in June of last year (http://wahlen.swissinfo.ch). Both blogs are multilingual and are moderated by the swissinfo editorial team.