Switch (advertising agency)

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Industry Marketing & Advertising
Founded 1980
Headquarters 6600 Manchester Avenue, Saint Louis, MO, USA
Key people John Nickel
President
Mike O'Neill
CEO
Kevin Quigley
Executive Vice President
Website liberateyourbrand.com

Switch is an experiential marketing and advertising agency headquartered in St. Louis, Missouri. It reported a revenue of $42 million in 2011.[1]

History[edit]

Switch originated in April 1980 as Busch Creative Services Corporation, a corporate communications and creative arm of Anheuser-Busch. At the time, the company was formed to create and produce corporate business meetings, retail sales promotions, event/mobile event marketing, interactive media and exhibits. Busch Creative Services served A-B and other non A-B clients until October 16, 2002[2] when executives John Nickel, Mike O'Neill and Kevin Quigley acquired the company from Anheuser-Busch and have since operated as Switch: Liberate Your Brand. In April 2012, the three executives were nominated as finalists for the 2012 Ernst & Young Entrepreneur Of The Year 2012 Award in the Central Midwest.[3] In 2012, the company's Budweiser campaign was nominated for a Brightcove Innovation Award.[4]

References[edit]

  1. ^ Tennessen, Dan (10 August 2012). "Annie Castellano — Chief Creative Officer, Switch: Liberate Your Brand". American City Business Journals. Retrieved 29 January 2013. 
  2. ^ St. Louis Business Journal (Oct. 15, 2002). "Anheuser-Busch sells Busch Creative Services". St. Louis Business Journal. Retrieved 8-2-2011.
  3. ^ Yahoo! Finance (April. 12, 2012). "Ernst & Young Announces Finalists for the Entrepreneur Of The Year® 2012 Award in the Central Midwest". Yahoo! Finance. Retrieved 5-3-2012.
  4. ^ "Announcing the Finalists for the 2nd Annual Brightcove Innovation Awards". Brightcove Blog. 31 May 2012. Retrieved 29 January 2013. 
    5. http://www.stltoday.com/news/local/columns/bill-mcclellan/proof-of-life-after-anheuser-busch/article_1aa83a85-dbd7-5400-a724-fa0fa2aaad33.html

External links[edit]