Sydney Biddle Barrows

Sydney Biddle Barrows
Born	(1952-01-14) January 14, 1952
Other names	Sheila Devin Mayflower Madam
Alma mater	Fashion Institute of Technology
Occupation	Madam, management consultant and writer
Spouse(s)	Darnay Hoffman (1994-?)(divorced)
Relatives	Biddle family

Sydney Biddle Barrows (born January 14, 1952) is an American businesswoman who became known as an escort-service owner while using the nom de guerre Sheila Devin and later became known as the "Mayflower Madam". She has since become a management consultant and writer.

Early life, education and career

After her escort service was exposed and disbanded, she gained worldwide notoriety, in part because she is part of the Biddle family of Philadelphia, Pennsylvania. Her father is Donald Byers Barrows, Jr. (born 1926) and mother is Jeannette Ballantine. Her grandfather Donald Byers Barrows (1898–1991) married Sydney Biddle (born July 1901), daughter of Alexander Mercer Biddle (born 1865), son of Charles John Biddle (1819–1873).

Her cousin twice removed, Charles John Biddle, was an aviator in World War I, and great-great-granduncle Edward Biddle (1851–1933) married the daughter of banker Anthony Joseph Drexel. She claimed to be a Mayflower descendant on her mother's side.

After graduating from the Fashion Institute of Technology, located in New York City, New York, followed by a short career in the fashion industry, she was introduced to the world of high-class prostitution and started her own escort service named Cachet, which existed in New York City from 1979 to 1984. Cachet offered superior service for its time, focusing on delivering a classy and elegant experience to the wealthy and powerful who either visited or lived in New York City. Some of its clients included industrialists, high-powered business executives and lawyers, foreign diplomats and Arabian oil sheiks.^{[citation needed]}

In October 1984 her escort service was shut down, and she was charged with promoting prostitution by the Manhattan District Attorney's Office. The name "Mayflower Madam" was coined by a New York Post reporter, Peter Fearon, who broke the story of her Mayflower connections. After her guilty plea, she published a best-selling^{[citation needed]} autobiography, Mayflower Madam – The Secret Life of Sydney Biddle Barrows (1986), in which she imparted the advice that made her service so exclusive and successful: "Hire good people and pay them what they are worth". Barrows made a surprise appearance in 1987 on the late-night television series Saturday Night Live with a parody of her book; the sketch included Candice Bergen. Barrows has also written two subsequent books on modern sexual etiquette.

In late 2008, Barrows finished Uncensored Sales Strategies – A Radical New Approach to Selling Your Customers What They Really Want – No Matter What Business You're In, co-authored with marketing expert Dan Kennedy. Since the mid-late 1990s, Barrows ran a consulting business with a focus on customer service and experience.

An expert on luxury lifestyle, high-end retail and exclusive service delivery in restaurants and professional services environments, Barrows consults with owners and managers and trains staff to improve brand experiences.

Personal life

She was married to "attorney of last resort" Darnay Hoffman, whose clients include Joel Steinberg on May 14, 1994. Hoffman died in May 2011 in Biddle's apartment even though the couple had divorced. She lives in New York City.

Works

• Mayflower Madam – The Secret Life of Sydney Biddle Barrows (1986). With William Novak. New York City: Arbor House. ISBN 0-87795-722-3, ISBN 0-8041-0150-7.
• "Mayflower Madam".  Saturday Night Live (youtube), November 21, 1987.
• Mayflower Manners – Etiquette for Consenting Adults (1990). With Ellis Weiner. New York City: Doubleday. ISBN 0-385-26245-0.
• Just Between Us Girls – Secrets About Men From the Mayflower Madam (1996). With Judith Newman. New York City: St. Martin's Press. ISBN 0-312-13993-4, ISBN 0-312-96047-6.
• Uncensored Sales Strategies – A Radical New Approach to Selling Your Customers What They Really Want – No Matter What Business You're In (2009). With Dan Kennedy. Entrepreneur Press. ISBN 1-59918-193-2, ISBN 978-1-59918-193-6.

See also

List of American writers List of prostitutes and courtesans List of people from New York City

List of people from Philadelphia List of women writers

References

External links

• Sydney Barrows at the Internet Movie Database
• Mayflower Madam at the Internet Movie Database
• Sydney Barrows Interview