The former main headquarters in Malmö.
History and profile
Sydsvenskan was founded in 1848. It is headquartered in Malmö and mostly distributed in southern Scania. Its coverage is characterized by local news from southwest Scania in addition to a full coverage of national, EU, and international news. The paper is owned by the Bonnier Group which bought it in 1994.
Until 1966, Sydsvenskan had close ties to the Rightist Party (now Moderate Party). In the Swedish debate about the country's role in the EU and in relation to the Eurozone, the paper has emphasized the importance of a closer political, economical, and cultural affiliation to Europe. Its stated editorial position is "independent liberal".
Sydsvenskan introduced a soft paywall in February 2013. Those who did not have a paper subscription could view a maximum of 20 free articles per month. A year after, this was changed to 5 articles per week. Subscription models are available from 28 Swedish kronor (around US$4.40), with the cheapest one giving full access to the website. A year after the introduction of the paywall, 60,000 subscribers had created accounts on the website and 4,000 had purchased a digital subscription.
In 1998 the circulation of Sydsvenskan was 125,000 copies on weekdays and 146,000 copies on Sundays. The paper had a circulation of 129,300 copies on weekdays in 2005. It was 104,500 copies in 2012.
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- Torbjörn Vallinder. "Sydsvenska Dagbladet Snällposten". Nationalencyklopedin. Retrieved 10 April 2013. (Swedish)
- Eurotopics Media Index
- "The press in Sweden". BBC News. 2004. Retrieved 18 November 2014.
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- "Sydsvenskan skruvar åt sin betallösning". Journalisten (in Swedish). 3 February 2014. Retrieved 2 March 2014.