First edition cover
|Publication date||July 1999|
|Media type||Print (Hardback & Paperback)|
|Pages||320 pp (first edition, hardback)|
|ISBN||ISBN 0-670-88640-8 (first edition, hardback)|
|Dewey Decimal||813/.54 21|
|LC Classification||PS3552.A7424 S97 1999|
- Scat - Protagonist, a recent marketing graduate, the original creator of Fukk.
- Sneaky Pete - Antagonist, Scat's college friend, former roommate, and eventual boss.
- 6 - Scat's partner and love interest, a marketing executive.
- Cindy - Scat's on again off again girlfriend, later named Babe-A-Licious.
- Tina - 6's roommate, a film student.
Set in present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the trademark in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.
- 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
- 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback
- Barry, Max (2006-04-10). "Coca-Cola Stole My Brain". Retrieved 2008-08-22.
- Syrup at Max Barry's website
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