First edition cover
|Publication date||July 1999|
|Media type||Print (Hardback & Paperback)|
|Pages||320 pp (first edition, hardback)|
|ISBN||ISBN 0-670-88640-8 (first edition, hardback)|
|Dewey Decimal||813/.54 21|
|LC Classification||PS3552.A7424 S97 1999|
Syrup is a satirical comedy of marketing and consumerism written by Max Barry, under the name Maxx Barry. Published in 1999, it is Barry's debut novel. The book is in the process of being adapted into a movie.
Main Characters 
- Scat - Protagonist, a recent marketing graduate, the original creator of Fukk.
- Sneaky Pete - Antagonist, Scat's college friend, former roommate, and eventual boss.
- 6 - Scat's partner and love interest, a marketing executive.
- Cindy - Scat's on again off again girlfriend, later named Babe-A-Licious.
- Tina - 6's roommate, a film student.
Set in present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the copyright in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
Coca-Cola Blāk 
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.
Release details 
- 1999, UK, Viking Press (ISBN 0-670-88640-8), Pub date ? July 1999, hardback (First edition)
- 2000, UK, Penguin Books (ISBN 0-14-029187-3), Pub date ? July 2000, paperback
- Barry, Max (2006-04-10). "Coca-Cola Stole My Brain". Retrieved 2008-08-22.
- Syrup at Max Barry's website
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