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social media software
Founded 2007
Founder Nick Koudas, Nilesh Bansal[1]
Headquarters Toronto, Canada
Services social media analytics, social media monitoring

Sysomos Inc. is a Toronto-based social media analytics company.

The company uses content of social media sites including blogs, forums and Twitter to create a real-time picture on how products, people, and brands are covered in those media sites.[1] It is designed to analyze conversations, themes and identify key influencers.

Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content.[2][3]

The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups.[4] In 2013, Heartbeat was extended to add publishing components to deliver a holistic end-to-end social media marketing platform.[5]

On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos.[6]

In February 2015, Marketwired split from Sysomos and appointed a new CEO, Adnan Ahmed. [7]

In March 2015, newly independent Sysomos launched a redesign for its Heartbeat product and a new API for its MAP product. [8]


Sysomos was founded by Dr. Nilesh Bansal (PhD candidate at the time of founding) [9] and Dr. Nick Koudas. The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010.

Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010.[10]


The company is also credited for publishing research reports on social media focusing particularly on Twitter, YouTube and Facebook.

Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics[11] .[12] Another extensive survey regarding the top 5% of most active Twitter users found that over 25% of all tweets are machine created.[13] The report also confirms Twitter's international growth.[14]

Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans.[15][16] Inside YouTube reports focus more on video hosting services and YouTube.[17]

See also[edit]


  1. ^ a b Baute, Nicole (Jan 31, 2009). "Tracking web chatter to uncover trends". Toronto Star. Retrieved 2009-05-25. 
  2. ^ "Social media monitoring review 2010". Fresh Networks. 1 June 2010. Retrieved 2010-12-10. 
  3. ^ Lardinois, Frederic (4 Jun 2009). "Pro Tools for Social Media Monitoring and Analysis: Sysomos Launches MAP and Heartbeat". ReadWriteWeb. Retrieved 2009-06-05. 
  4. ^ Garcia, Tonya (29 May 2009). "Sysomos launches two new products". PRWeek. Retrieved 2009-06-05. 
  5. ^ "Introducing Sysomos Publishing". 1 Feb 2013. 
  6. ^ Official Announcement. "Marketwire acquires Sysosmos for social media monitoring and analytics." July 6, 2010.
  7. ^ Human, Tim. "Marketwired splits from Sysomos and appoints new CEO". Retrieved 25 March 2015. 
  8. ^ Lardinois, Frederic. "Newly Independent Social Monitoring Service Sysomos Launches Redesign, New API". Retrieved 25 March 2015. 
  9. ^ "nilesh:bansal / personal:homepage". 
  10. ^ "FourWhere mashes up Foursquare and Google maps". ReadWriteWeb. 9 Mar 2009. 
  11. ^ Schonfeld, Eric (Jun 10, 2009). "The More Followers You Have, The More You Tweet. Or Is It The Other Way Around?". TechCrunch. Retrieved 2009-06-13. 
  12. ^ "Inside Twitter". Sysomos. Jun 11, 2009. Retrieved 2009-06-13. 
  13. ^ Lardinois, Frederic (5 August 2009). "Twitter's Most Active Users: Bots, Dogs, and Tila Tequila". ReadWriteWeb. Retrieved 6 August 2009. 
  14. ^ "Twitter Grows Internationally, But Very Few Use Location [STATS]". Mashable. 
  15. ^ "Inside Facebook Pages". Sysomos. Nov 2009. Retrieved 2010-02-13. 
  16. ^ Schonfeld, Eric. "It's Not Easy Being Popular. 77 Percent Of Facebook Fan Pages Have Under 1,000 Fans". TechCrunch. 
  17. ^ "Inside YouTube Videos". Sysomos. Feb 2010. Retrieved 2010-02-19. 

External links[edit]