||This article needs additional citations for verification. (November 2010)|
|Type||Subsidiary of TJX Companies
|Headquarters||Framingham, Massachusetts, United States|
|Products||Clothing, footwear, bedding & domestics, furniture & giftware|
T.J. Maxx, sometimes referred to as TJ's or the Maxx, is an American department store chain owned by TJX Companies. With more than 1,000 stores, T.J. Maxx is a major clothes retailer in the United States. Under the name T.K. Maxx it operates stores throughout the United Kingdom, Ireland, Germany and Poland. By the end of 2009, there were 263 stores in Europe.
The company is part of the TJX Companies, which also owns HomeGoods, and 'off-price' retail chains Marshalls in the USA, and Winners in Canada. It offers men's, women's and children's apparel and shoes, as well as other areas such as toys, bath and beauty, accessories and home products ranging from furniture to kitchen utensils.
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In 1976, T.J. Maxx was founded in Framingham, MA, as a nameplate of the Zayre discount department store chain. When Zayre sold their own nameplate to Ames, a rival discount department store, Zayre was renamed as "TJX Companies, Incorporated".
The first European store opened in Bristol in 1994. The company modified the name to T.K. Maxx to avoid "confusion with the established British retail chain TJ Hughes (which is not affiliated with TJX)".
In 2003, T.K. Maxx became locked in a dispute over its plans to open a store at Piccadilly Circus, London. It had signed an agreement in February 2009 to occupy a 20,000-square-foot (1,858 m2) unit, formerly used by Virgin Megastores and later Zavvi, with a £1.55 million a year rent. The freehold to the land is owned by the Crown Estate which had the final decision over allowing the company to move into the unit. The Crown Estate rejected the plans, saying that it did not fit in with the strategy it had for the site which was meant to give the area an upmarket appeal. The decision was met with condemnation from publicist Max Clifford who launched a campaign in conjunction with Look magazine to persuade the Crown Estate to allow the store to open in the unit. T.K. Maxx went to court to appeal against the decision but failed, as Dutch retailer The Sting has now taken the building as their first UK store.
In 2007, T.K. Maxx began a slowing down of new store openings within the UK. Focus was given to revamping older inner city stores or relocating them. This decision led to the creation of the Maxx Maxx concept, a new department store format that saw T.K. Maxx get away from its budget reputation into a large store format with a wider product range.
The first store in Germany opened on 4 October 2007 in Lübeck. The chain hopes that this will be more successful than the company's earlier attempt at opening stores in the Netherlands between 1999 and 2001.
As from early 2011, UK stores ceased to charge for carrier bags, as the public reaction to charging was the number one customer services complaint.
T.K. Maxx on Gracechurch Street, London.
Interior of TK Maxx on Gracechurch Street, London.
A typical T.J. Maxx store in Torrance, CA.
2007 credit card fraud 
In March 2007, the company was at the centre of major credit card fraud which affected its international operations. Details of customers' credit cards and debit cards were accessed by computer hackers, exposing 45.7 million customers to potential theft from their accounts. According to the company this affected customers who used their card between January 2003 and June 2004 at any branch of T.K. Maxx. Details were stolen by hackers installing software via wi-fi in June 2005 that allowed them to access personal information on customers. The breach continued until January 2007.
Eleven people from around the world were charged with the breach in 2008. Outside security provider Protegrity has estimated that T.K. Maxx's losses as a result of the data breach may reach £800 million in the years to come. The losses would come as a result of paying for credit checks and administrative costs for managing the fallout from the breach.
Data theft 
In 2007, the company disclosed a computer security breach dating back to 2005. Hackers gained access to information on more than 45 million credit and debit card accounts for transactions since January 2003.
The T.J. Maxx Corporation was sued by the Massachusetts Bankers Association and co-plaintiffs including Maine and Connecticut Associated Banks for the data theft. In March 2010, Albert Gonzalez, a computer hacker, was sentenced to 20 years in federal prison after confessing to stealing credit and debit card details from a number of companies, including T.J.Maxx.
Charity work 
Every year, T.J. Maxx supports the Save the Children campaign and each store adopts a child to help support. In 2005, they raised over $1.25 million. The “Happy Hearts” initiative launched in 2000 has raised over $4.3 million to support U.S. children and families in need.
In the UK in 2007, T.K. Maxx was an active participant of Comic Relief, having been the sole retailer of the Red Nose Day t-shirts which generated £2 million for the Comic Relief cause. In 2009, T.K. Maxx was again the sole retailer of the Red Nose Day t-shirts with exclusive designs by Stella McCartney, raising a total of £3,200,589.
In concurrence with Red Nose Day 2011, each T.K. Maxx is set a target by the company to raise, e.g. £3000. Each store tries to raise the target by staff doing tasks e.g. non-uniform day, manager job swap, bun sales, official t-shirt sales and many other ideas.
T.K. Maxx also worked with the Woodland Trust by starting to charge for plastic carrier bags in August 2008 and donating the proceeds to the Trust. The proceeds have allowed the Woodland Trust to plant 30,000 new trees on a 15 acres (60,703 m2) site near Elmstead Market, Essex. The usage of carrier bags from T.K. Maxx has reduced by 73% since the scheme was launched. Since 2004, T.K. Maxx has held a Christmas card recycling scheme in conjunction with the Trust.
See also 
- http://www.tjx.com/about/tkmaxx.html. Missing or empty
- TK Maxx, TJX Companies, Framingham, MA, Undated.Retrieved: 14 October 2010.
- Hoovers. "The TJX Companies, Inc". Answers.com. Retrieved 2007-06-25.
- Joachim Zentes, Dirk. Morschett, Hanna Schramm-Klein (2011). Strategic Retail Management: Text and International Cases. Gabler Verlag.
- Prynn, Jonathan (2009-04-24). "TK Maxx ‘not posh enough' for West End". This Is London. Retrieved 2009-09-16.
- Cooper, Ben (2009-04-29). "TK Maxx ‘not posh enough’ for Piccadilly". Retail Week. Retrieved 2009-09-16.
- "Celebrities back TK Maxx over Piccadilly Circus store". Retail Week. 2009-05-01. Retrieved 2009-09-16.
- Duxbury, Nick (2009-05-09). "TK Maxx Piccadilly store court case brought forward". Property Week. Retrieved 2009-09-16.
- "About T.K. Maxx". T.K. Maxx. Retrieved 2007-06-25.
- Donati, Marino (2008-08-28). "Shoppers queue for Kensington TK Maxx". Drapers online. Retrieved 2009-09-11.
- Thompson, James (2009-08-19). "Discount fashion: Taking it to the Maxx". The Independent. Retrieved 2009-09-11.
- Richards, Jonathan; Seib, Christine; Brown, David (2007-03-30). "Millions are caught in great credit card heist". London: TimesOnline.co.uk. Retrieved 2007-06-25.
- Espiner, Tom (2007-05-07). "Wi-Fi hack caused TK Maxx security breach". ZDNet. Retrieved 2009-09-16.
- Kawamoto, Dawn (2007-03-30). "TK Maxx owner: 45.7m accounts were compromised". ZDNet. Retrieved 2009-09-16.
- Espiner, Tom (2008-08-06). "Alleged TJX hackers charged". ZDNet. Retrieved 2009-09-16.
- John E., Dunn (2007-06-12). "T.K. Maxx data breach costs could hit £800m". ComputerworldUK. Retrieved 2007-06-25.
- "T.J. Maxx data theft worse than first reported". msnbc.com. 2007-03-29. Retrieved 2009-02-16.
- McCullagh, Declan (March 25, 2010). "T.J.Maxx hacker sentenced to 20 years in prison". cnet.com. Retrieved 4 July 2010.
- "Red Nose Day Partners". Comic Relief. 2007-06-25. Archived from the original on 2007-03-23. Retrieved 2007-06-25.
- "TK Maxx". Red Nose Day 09. Retrieved 2009-09-16.[dead link]
- "TK Maxx and Woodland Trust working in partnership". Woodland Trust. Retrieved 2009-09-16.