Avianca El Salvador

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Avianca El Salvador TACA Airlines
Aerovias del Continente Americano S.A.
Avianca Logo 2013.png
IATA
TA
ICAO
TAI
Callsign
TACA
Founded 1931 (as TACA Airlines)
Hubs
Secondary hubs
Frequent-flyer program LifeMiles
Airport lounge Salones VIP
Alliance Star Alliance (affiliate) [1]
Fleet size 44
Destinations 50 destinations in 22 countries
Parent company Synergy Group
Headquarters San Salvador, El Salvador
Key people Fabio Villegas (President)
Roberto Kriete (Chairperson)
Website www.avianca.com
TACA Airlines logo used until May 21, 2013

Avianca El Salvador, formerly Transportes Aereos del Continente Americano, simply known as TACA Airlines is an airline owned by the Synergy Group based in El Salvador. It was the flag-carrier of El Salvador and is a trade name brand comprising a group of five independently IATA-coded and -owned Central American airlines, whose operations were combined to function as one and a number of other independently owned and IATA-coded regional airlines which code-shared and fed the TACA Airlines brand system.

TACA was originally an acronym meaning Transportes Aéreos Centroamericanos (Central American Air Transport), but this was changed to Transportes Aéreos del Continente Americano (Air Transport of the American Continent), reflecting its expansion to North, Central, South America and the Caribbean. The airline has a fleet of 40 aircraft, mostly Airbus A320 aircraft used in most international flights and a smaller fleet of Embraer E-190 for regional flights.

On October 7, 2009, it was announced that Avianca would merge with TACA but both airlines stated that each would maintain their own identity and operate separately for the moment and TACA will continue to operate.[2]

The merger between Avianca and TACA was officially completed on May 21, 2013. The brand TACA Airlines became Avianca El Salvador. TACA Airlines was the second-oldest continuously-operating airline-brand in Central America and the Caribbean after Cubana de Aviacion.

Services[edit]

The airlines that made up TACA Airlines were:

The airline's hubs before Avianca merger were:

History[edit]

Inauguration (1931-1980)[edit]

One of TACA Airlines DC-4

TACA was founded in 1931 in Honduras by New Zealander Lowell Yerex. TACA began operations with a single-engine Stinson plane. Since its beginnings, routes covered all the national territory and its aircraft sported the XH Mexican registration (which were changed later by HR). The idea of its founder was to establish one airline in each Latin-American country, such as Aerovias Brasil in Brazil and other TACAs in Mexico, Venezuela, and Colombia.[citation needed]Out of all the TACA franchise airlines created, only TACA International of El Salvador survived[citation needed],

As a consequence, in 1945 Yerex left the company and TACA moved its headquarters to the Republic of El Salvador where it was modernized and expanded, the company then established investment groups in other Latin American countries to be sold to domestic airlines, which in the case of Honduras TACA was sold to SAHSA. Later TACA was organized as an international company having its headquarters in San Salvador only[citation needed] under the name of TACA International Airlines.

TACA Air Cargo Lockheed L-188AF freighter at Miami in 1978

During the 1940s and 1950s, the airline began to acquire larger piston engine airliners including the Douglas DC-3 and the Douglas DC-4. The Vickers Viscount turboprop passenger airliner followed in order to expand its route network around the Americas.

On 28 December 1966, TACA Airlines entered the jet age when it inaugurated their first jet, a BAC One Eleven (which was a popular airplane at the time with other airlines in Latin America). The aircraft model was used until June 1, 1988, when it was phased out in favor of the Boeing 737-200 aircraft. The Lockheed L-188 Electra four engine turboprop airliner was operated from 1976 by TACA Air Cargo including freight flights to Miami, Florida.

Expansion Years (1980-2009)[edit]

A TACA International Airlines Boeing 737-300 (circa 1994).

Until 1980, TACA was owned by a United States company and had its corporate headquarters in New Orleans, Louisiana (due to the civil war raging in El Salvador) under the administration of the Kriete Family of El Salvador, who owned a minority stock and ended up buying all the shares.

The airline also made several upgrades in the fleet during the 1980s, by substituting the much older turboprops and One Eleven airliners with more efficient aircraft, such as the 737-300 and Boeing 737-400 of the Boeing 737 Classic series and its predecessor, the Boeing 737-200 Advanced.

Between 1940 and 1995, TACA bought the majority shares of the flag carrier airlines of Guatemala (AVIATECA), Costa Rica (Lacsa), and Nicaragua (NICA), consolidating operations under a new brand name, Grupo TACA.

In the 1990s, TACA Airlines became the launch customer and principal users of the Airbus A320 model in Latin America. These aircraft were substitutes for the aging Boeing 737-200 and the 737-300/-400 series aircraft that were on the fleet, which were gradually retired until 1999.

A TACA Airbus A320 in the airline's final livery (2008-2013) at Los Angeles.

In 1992, TACA signed a strategic alliance with Panama-based Copa Airlines, and the airline began flying to Tocumen International Airport, making it the first flight connection center in Latin America. As a consequence, Tocumen airport became the "Hub of the Americas" and the integration of several Latin American airlines to the alliance, such as LACSA, Aviateca, and NICA took place. The alliance ended in 1998 after the six-year period established in the agreement expired.

Then in 2001, having its main hubs in San Salvador, El Salvador, and San Jose, Costa Rica, the airline set an operations base at Lima, Peru, its first base in South America, causing as a consequence the founding of TACA Peru, of which TACA had 49% shares at. With this new addition, Grupo TACA began to offer a comprehensive network of routes throughout the Americas.

In 2005, TACA Airlines was one of the founding members of the Mexican airline Volaris. In the same year, TACA became the first airline of Latin America to operate the largest version of the A320: the Airbus A321.

In 2008 the board of directors decided to revert to the original name, TACA International Airlines (since the consolidation of the acquired airlines was completed), and the airline' headquarters returned to San Salvador, El Salvador to a new building which was inaugurated shortly afterwards. Also, it revealed a renovation in its corporate image.

That same year, TACA became the second user of the Brazilian Embraer E-190 in Latin America.

AviancaTaca and Modernization (2009-2012)[edit]

Two Airbus A320 aircraft from TACA Airlines at the Juan Santamaria International Airport. The airline operated at Costa Rica one of its three major hubs until May 2013, when the routes were subsequently modified as a result of the merger.

In October 2009, it was announced that TACA Airlines would merge its assets in a strategic alliance with Colombian airline Avianca, in which case each will maintain its own trademark and operations. Avianca and TACA Airlines operated a combined fleet of 129 aircraft, serving over 100 destinations in several countries in America and Europe.[3] In December 2009 approval for the merger was given by the Colombian Civil Aeronautical Agency.[4] The merger of Colombia's Avianca and El Salvador-based TACA is the latest sign that consolidation in the Latin American airline sector is picking up.

In November 2009, the airline's Chief Executive Fabio Villegas announced that the airline was looking to replace its Fokker 50 and Fokker 100 aircraft with newer aircraft of 100 seats or less. The 10 Fokker 50s and 15 Fokker 100s were operated on flights shorter than one and a half hours.

Brazil's Embraer, Canada's Bombardier Aerospace, and the Airbus A318 were being considered for the replacement.[5]

In December 2010, the airline made the decision to retire the Fokker 100 aircraft in 2011 and replace them with 10 Airbus A318 leased from GECAS from 2011-2018. The aircraft were delivered during January to February 2011.

In December 2012, the airline made an firm order to ATR for 15 ATR 72-600 aircraft with a total value of 700 million dollars and the deliveries to start June 2013.[6] The purpose of this purchase is to replace the aging Fokker 50 aircraft.

Star Alliance (2010-2012)[edit]

On November 10, 2010, Star Alliance announced that Avianca and TACA Airlines were to become full members in mid-2012.

Completion of Merger and Final Flight[edit]

Avianca and TACA completed their merger on May 21, 2013 (although TACA still operates) as had been announced. On May 20, 2013, just before midnight (12:00 AM), TACA Airlines began to remove all its signs bearing the TACA logo from airports across the US, Canada, Mexico, Central America, South America, and the Caribbean. However, most of the former TACA Airlines Airbus and Embraer jets as well as the TACA Regional jets still have the TACA logo painted on it. These aircraft are expected to be painted with the Avianca logo at a later date. The last flight with the TACA callsign took place on May 20, 2013. The flight was TACA flight 566 from Monseñor Óscar Arnulfo Romero International Airport in San Salvador to John F. Kennedy International Airport in New York, NY. It departed San Salvador at 7:50 pm MST and landed in New York at 2:35 am EST. The flight landed two hours and thirty-five minutes after the official re-branding of the airlines; thus, the flight departed with the TACA callsign and landed with the Avianca callsign. The final official TACA flight to have the TACA callsign was TACA flight 520 from San Salvador to Los Angeles International Airport in Los Angeles, CA. This flight departed at 7:20 pm MST and landed at 11:50 pm PDT. The first flight departing operated by Avianca El Salvador took place on May 21, 2013. The flight was Avianca El Salvador flight 561 from San Francisco International Airport in San Francisco, CA to San Salvador. The flight departed at 1:25 am PDT and landed at 7:55 am MST. This was followed by Avianca El Salvador flight 521 from Los Angeles to San Salvador. This flight departed at 1:30 am PDT and landed at 7:30 am MST.

Merger and Controversy in Costa Rica (2012-2013)[edit]

A TACA Airbus A319 aircraft taking off from the city of Medellin, Colombia (2010).
TACA Airlines A321 landing in Los Angeles from San Salvador (SAL).

On October 10, 2012, it was reported in a press conference that the trade name TACA Airlines was going to disappear from the public eye and the promotion and marketing strategies were going to be owned by Avianca, according to representatives of the group that controls the brand. The Avianca-Taca's CEO, Fabio Villegas, explained that the use of the single brand for the group would occur in the first half of 2013.[7] Eventually the TACA trade name wouldn't disappear from the public eye TACA will continue to operate but it will operate under the Avianca El Salvador brand and it will remain a full member of Star Alliance.

On May 18, 2013, the Avianca-Taca Holding group downgraded the Juan Santamaría International Airport Hub in San José, Costa Rica to a base of operations as part of post-merger restructuring. This included the discontinuation of more than five non-stop flights made by the airline to and from San Jose, including flights to all cities in the United States. As a consequence, more than 200 employees lost their jobs (equivalent to 20% of the work force of the airline). This was controversial in Costa Rica and led to an extensive investigation by the civil aviation authorities of that country against the holding company.[8][9][10]

Corporate Affairs[edit]

TACA Airlines has its headquarters in the Edificio Caribe.[11]

Destinations[edit]

Avianca El Salvador serves 50 destinations around the world.

Fleet[edit]

As of May 2013, the Avianca El Salvador fleet consists of the following aircraft:[12][13][14]

Aircraft In Service Orders Options Passengers Notes
C Y Total
Airbus A319-100 11 12 108 120
Airbus A320-200 27 15 12 138 150
Airbus A320neo[15] 33
TBA
The orders were transferred to Avianca.
Airbus A321-200 5 12 182 194 To be leased to Avianca Brazil
Embraer 190 15 15 8 88 96
Total 58 48 15

Historic Fleet[edit]

TACA Airlines operated the following types:

Reciprocal Frequent-Flyer Agreements[edit]

LifeMiles is the frequent-flyer program of Avianca and TACA Airlines as of 2009, because of the merger with Avianca. It replaced the old "Distancia" program.[21]

In addition to earning miles on TACA Airlines and TACA Regional flights, TACA Airlines has partnerships with the following airlines:

Accidents and incidents[edit]

TACA Flight 510 crash in Guatemala City, April 6, 1993

References[edit]

  1. ^ Aviation Week
  2. ^ [,http://www.flightglobal.com/articles/2009/10/07/333194/avianca-confirms-strategic-merger-with-taca.html "Avianca confirms 'strategic merger' with TACA Airlines"]. Flightglobal. 10 July 2009. Retrieved 10 July 2009. 
  3. ^ "Latin American airlines to merge". BBC Online (BBC). 2009-10-09. p. 1. Retrieved 2009-10-08. 
  4. ^ "Poder 360° - Page One Daily News - Avianca and Taca Merger Approved". Poder360.com. 2009-12-03. Retrieved 2013-06-04. 
  5. ^ "Avianca looking to replace Fokkers". 2009-11-30. 
  6. ^ "Avianca-Taca encargan 15 aviones regionales ATR por $700 millones". Terra.com. 2012-12-13. Retrieved 2012-12-21. 
  7. ^ "Nombre TACA desaparece del fuselaje de los aviones - ECONOMÍA - La Nación". Nacion.com. 2012-10-11. Retrieved 2013-06-04. 
  8. ^ juuber (2013-05-18). "AviancaTaca reorganiza vuelos y elimina 261 empleos en Costa Rica - Revista Estrategia & Negocios". Estrategiaynegocios.net. Retrieved 2013-06-04. 
  9. ^ "Aviación Civil afirma que Avianca suspendió vuelos sin avisar - EL PAÍS - La Nación". Nacion.com. 2013-05-25. Retrieved 2013-06-04. 
  10. ^ "Costa Rica: Reestructuración de Avianca afecta mercado aéreo". Aeronoticias.com.pe. 2013-05-27. Retrieved 2013-06-04. 
  11. ^ "World Airline Directory." Flight International. March 24–30, 1993. 125. "Head office: Edificio Caribe, 2 Piso, San Salvador, El Salvador"
  12. ^ TACA Official Fleet page
  13. ^ TACA fleet at Planespotters.net
  14. ^ TACA Fleet
  15. ^ "AviancaTaca plans to buy 51 A320s from Airbus". MarketWatch. Retrieved 2013-06-04. 
  16. ^ The Smithsonian keeps a photo of TACA's Bellanca
  17. ^ Smithsonian
  18. ^ Houston Aeronautical Heritage Society
  19. ^ Airliners.net
  20. ^ Cincinnati Aviation Heritage Society & Museum Shows a photo inside the Metal Aircraft Factory in Cincinnati
  21. ^ Hola. "LifeMiles – El programa de viajero frecuente de Avianca, TACA y AeroGal". Lifemiles.com. Retrieved 2013-06-04. 
  22. ^ http://www.avianca.com/NR/rdonlyres/3BE56129-7154-4982-995A-35B8EDCF47B6/36509/N23codigocompartidoAM060312.pdf
  23. ^ [1][dead link]
  24. ^ "Chilean Colombian Airlines Reach Codeshare Agreement". Bogotá DC (Colombia). 
  25. ^ "Accident description". Aviation Safety Network. Retrieved 11 September 2009. 
  26. ^ NTSB Report
  27. ^ "Plane skids off runway in Honduras, 5 dead". Reuters. May 30, 2008. Retrieved 2008-05-30. 

External links[edit]