TAG Recordings

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TAG Recordings
Founded 1994
Country of origin United States
Official website http://www.tagrecords.com/

TAG Recordings was an imprint of Atlantic Records started in 1994. TAG had been intended to host Atlantic's stable of alternative rock artists and capitalize on the wild popularity of alternative and grunge rock at that time. The label handled artists such as Fountains of Wayne, The Inbreds, The Lemonheads (first signed to Atlantic and then moved to TAG Recordings for their album Car Button Cloth[1]), The Bottle Rockets [2] and Jawbox. Due in part to poor sales of the latter band's self-titled album, as well as a corporate shakeup at Atlantic,[3] the label was shut down in 1996 and Fountains of Wayne was transferred to Atlantic, on which they released Utopia Parkway. The Inbreds were one of the first bands signed by TAG Recording's head of A&R, Leyla Turkkan, and their first album was Kombinator.[4]

The TAG Records name is now owned by Jermaine Dupri and is sponsored by Procter & Gamble's TAG Body Spray. Q Da Kid was the first artist to be signed to the label.[5] Marketing Expert John Tantillo commented on this sponsorship of personal brands and the possible implications.[6]

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