|Country of origin||United States|
TAG Recordings was an imprint of Atlantic Records started in 1996. TAG had been intended to host Atlantic's stable of alternative rock artists and capitalize on the wild popularity of alternative and grunge rock at that time. The label handled artists such as Fountains of Wayne, The Inbreds, and Jawbox. Due in part to poor sales of the latter band's self-titled album, as well as a corporate shakeup at Atlantic, the label was shut down and Fountains of Wayne was transferred to Atlantic, on which they released Utopia Parkway.
The TAG Records name is now owned by Jermaine Dupri and is sponsored by Procter & Gamble's TAG Body Spray. Q Da Kid was the first artist to be signed to the label. Marketing Expert John Tantillo commented on this sponsorship of personal brands and the possible implications.
- Q Da Kid
- Stat Quo
- "Dave Ullrich Addresses the Record Buying Public"
- " Jermaine Dupri Partners With Tag Deodorant For New Label; Says Janet Jackson Is '100 Percent Better' After Illness" MTV. April 10, 2008.
- "P&G Must Proceed With Caution" Marketing Doctor Blog. July 10, 2008.
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