Taiwan External Trade Development Council

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Taiwan External Trade Development Council
中華民國對外貿易發展協會
TAITRA.svg
Motto Cooperation, Commitment, Concentration, Creativity
Formation 1 July 1970
Type Juridical Person / Trade
Headquarters Taipei City, Taiwan
 Republic of China
Official language Traditional Chinese & English
Key people Wang Chih-kang (Chairman)
San Gee (Vice Chairman)
Peter Huang (President & CEO)
Walter Yeh (Executive Vice President)
Wang Hsi-mong (Executive Vice President)
Website www.taitra.org.tw (English)
Wang Chih-kang, Chairman of TAITRA

The Taiwan External Trade Development Council (TAITRA; Chinese: 中華民國對外貿易發展協會; pinyin: Zhōnghuá Mínguó Duìwài Màoyì Fāzhǎn Xiéhuì) is a non-profit government co-sponsored[1] trade promotion organization in the Republic of China founded in 1970. TAITRA assists Taiwan businesses and manufacturers to reinforce their international competitiveness and to cope with the challenges they face in foreign markets.

Cooperating with Far East Trade Services, Inc. (FETS) and the Taipei World Trade Center (TWTC), its sister organizations, TAITRA has striven to adapt its trade promotion strategies to the changing international conditions. Its major functions include: Market Research & Information Service, Market Development, Exhibition & Convention Service, Trade Education and Web Service.

Organizational structures[edit]

  • Board of Directors
  • Chairman
    • Auditing Office
  • Deputy Chairman
  • President and CEO
    • Research and Evaluation Committee
    • Executive Vice Presidents
      • Market Development Department
      • Market Research Department
      • Trade Net Center
      • International Trade Institute
      • Planning and Finance Department
      • 4 Domestic Branch Offices
      • 50 Overseas Branch Offices and 8 Points of Contact in Mainland China
      • Strategic Marketing Department
      • Service Industry Promotion Center
      • Exhibition Department
      • Taipei International Exhibition Center
      • Nangang International Exhibition Center
      • Taipei International Convention Center
      • General Administration Department

Offices[edit]

TAITRA headquarter office at International Trade Building.

Over the past decades, TAITRA has developed trade promotion, and it has an information network consisting about 850 trained specialists stationed in 62 offices[2] worldwide:

Country or Region Cities
 Republic of China Taipei (headquarter), Hsinchu City, Kaohsiung, Taichung, Tainan
 Mainland China Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Nanning, Qingdao, Shanghai, Wuhan, Xiamen
 Hong Kong Wan Chai
 Algeria Algiers
 Australia Sydney
 Bangladesh Dhaka
 Brazil São Paulo
 Canada Toronto, Vancouver
 Cambodia Phnom Penh (coming soon)[3]
 Egypt Cairo
 France Paris
 Germany Duesseldorf, Munich
 Hungary Budapest
 India Chennai, Kolkata, Mumbai
 Indonesia Jakarta
 Iran Tehran
 Italy Milan
 Japan Fukuoka, Osaka, Tokyo
 Kazakhstan Almaty
 Kenya Nairobi
 Kuwait Kuwait City
 Malaysia Kuala Lumpur
 Mexico Mexico City
 Netherlands Rotterdam
 Nigeria Lagos
 Poland Warsaw
 Romania Bucharest
 Russia Moscow, Saint Petersburg
 Singapore Suntec City
 South Africa Johannesburg
 South Korea Seoul
 Spain Barcelona
 Thailand Bangkok
 Turkey Istanbul
 Ukraine Kiev
 United Arab Emirates Dubai
 United Kingdom London
 United States Chicago, Los Angeles, Miami, New York City, San Francisco
 Vietnam Ho Chi Minh

See also[edit]

References[edit]

External links[edit]