TAXI (advertising agency)
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| Type | Subsidiary |
|---|---|
| Industry | Marketing Communications |
| Founded | Montreal, Canada (1992) |
| Founder(s) | Paul Lavoie and Jane Hope |
| Headquarters | Toronto, Canada |
| Number of locations | 7 |
| Area served | Canada, United States, Europe |
| Services | advertising, design, branding, digital, relationship marketing, brand activation, in-house production of print, broadcast, digital. |
| Revenue | negligible |
| Owner(s) | WPP |
| Website | http://www.taxi.ca |
TAXI is a marketing communications company that was founded, in 1992, in Montreal. TAXI is wholly owned subsidiary of Y&R Brands, which is owned by London based WPP. The company has five locations in Canada,[1] one in the United States[1] and one in Europe.[2] Services include integrated branding campaigns, strategic planning, creative and production of digital, design, print and broadcast.[1]
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[edit] Approach
TAXI is structured into small teams working on different clients’ business.[3] This approach is also adopted by other agencies like United States business StrawberryFrog and SMART in Australia.[4]
[edit] Management
TAXI’s management team includes two of the original founders, Paul Lavoie, Chairman and Jane Hope, Vice-Chair, as well as Rob Guenette, CEO; Ron Wilson, CFO and COO,[5][6] and Steve Mykolyn, Chief Creative Officer.[7]
[edit] Awards
TAXI was named agency of the decade by Toronto based virtual magazine Strategy.[8]
Two of Canada's ad-industry magazines have named TAXI Agency of the Year - Strategy Magazine, 2002, 2003, 2004 and 2005[9] and 2008;[1] Marketing Magazine, 2001[10] and 2005[11] who also awarded it Full Service/Creative agency of the Year[12] for 2006.
The US trade group, the American Association of Advertising Agencies, in 2007 and 2008 honored TAXI with the O’Toole Creative Excellence Award.[13][14] In 2010 TAXI was awarded Platinum status by Deloitte based on six consecutive years among Canada’s 50 Best Managed Companies.[15]
[edit] References
- ^ a b c d Toane, Carey (November 2008). "Taxi knockout". Agency of the Year. Strategy Magazine. http://www.strategymag.com/articles/magazine/20081101/aoygold.html. Retrieved 2008-11-01.
- ^ Gianatasio, David (2009-05-19). "Taxi Acquires Dutch I-Shop". Adweek. http://www.adweek.com/aw/content_display/news/agency/e3ie1ce596d1213e2c2b4ac2a894d156937.
- ^ Sze, Wing (2008-11-24). "TAXI: The Ultimate Indie Shop Builds its Client Base as it Looks to Grow Beyond North America". Marketing Magazine: pp. 17.
- ^ Leonard, Devin (2005-12-12). "Madison Ave. Lights Up". Fortune. http://money.cnn.com/magazines/fortune/fortune_archive/2005/12/12/8363132/index.htm.
- ^ Lloyd, Jeromy (2008-09-18). "Guenette Named CEO for all TAXI". Marketing Magazine. http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080917_175148_16648.
- ^ Ducas, Marie-Claude (2008-09-18). "Nouveaux chauffeurs chez Taxi". Infopresse. http://www2.infopresse.com/blogs/actualites/archive/2008/09/18/article-28391.aspx.
- ^ Lloyd, Jeromy (2009-01-19). "Taxi promotes Mykolyn to chief creative officer". Marketing Magazine. http://www.marketingmag.ca/english/news/agency/article.jsp?content=20090116_174731_40516.
- ^ "There's No Stopping TAXI". Strategy Magazine. http://www.strategyonline.ca/articles/magazine/20101201/taxi.html.
- ^ "Hall of Fame". Strategy Magazine. http://aoy.strategymag.com/2008/halloffame.html.
- ^ MacDonald, Jason. "TAXI Arrives". Marketing Magazine.
- ^ Rendon, Paul-Mark (2005-11-28). "The New Establishment". Marketing Magazine.
- ^ Lazarus, Eve (2008-11-06). "Full Service/Creative". Marketing Magazine. http://www.marketingmag.ca/english/news/agency/article.jsp?content=20061106_71503_71503.
- ^ "2007 O'Toole Award Winners Announced at AAAA Management Conference for Agency CEOs". American Association of Advertising Agencies. http://www2.aaaa.org/news/press/Pages/042007_otooleawards.aspx.
- ^ "2008 O’Toole Award Winners Announced at AAAA Leadership Conference". American Association of Advertising Agencies. http://www2.aaaa.org/news/press/Pages/042908_otoole.aspx.
- ^ "Platinum Club members". Deloitte & Touche LLP. https://www.canadas50best.com/en/meetourwinners/Pages/PlatinumClub.aspx.
