TBWA\Chiat\Day

Former Chiat\Day headquarters, the Chiat\Day Building in the Venice neighborhood of Los Angeles, California. Currently occupied by Google.

TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat\Day, the agency operates offices in Los Angeles, New York City, and Nashville. Prior to the merger, Chiat\Day created internationally notable advertising, including “1984” for Apple Computer that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat\Day's London office's employees.

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president is Carisa Bianchi.

Portfolio

• "1984" (1983)
• "If only they'd used a Jiffi condom" (1993)
• "Think Different" campaign (1997)
• Taco Bell chihuahua (1997)
• Pets.com sock puppet
• "Get a Mac" campaign (2006)

See also

• Lee Clow

External links

• TBWA
• TBWA\Chiat\Day website