|Headquarters||New York City, New York and Vancouver, British Columbia, United States and Canada|
|Founder(s)||Richard Saul Wurman|
|Slogan(s)||Ideas worth Spreading|
|Type of site||Academic conference|
|Available in||English, multilingual subtitle, transcript|
TED (Technology, Entertainment, Design) is a global set of conferences owned by the private non-profit Sapling Foundation, under the slogan "ideas worth spreading".
TED was founded in 1984 as a one-off event. The annual conference began in 1990, in Monterey, California. TED's early emphasis was technology and design, consistent with its origins in the Silicon Valley.
The TED main conference is held annually in Long Beach, and its companion TEDActive is held in Palm Springs. Both conferences will move from Long Beach and Palm Springs to Vancouver and Whistler, respectively, in 2014. TED events are also held throughout the U.S. and in Europe and Asia, offering live streaming of the talks. They address a wide range of topics within the research and practice of science and culture, often through storytelling. The speakers are given a maximum of 18 minutes to present their ideas in the most innovative and engaging ways they can. Past presenters include Bill Clinton, Jane Goodall, Malcolm Gladwell, Al Gore, Gordon Brown, Richard Dawkins, Bill Gates, Google founders Larry Page and Sergey Brin, and many Nobel Prize winners. TED's current curator is the British former computer journalist and magazine publisher Chris Anderson.
Since June 2006, the talks have been offered for free viewing online, under Attribution-NonCommercial-NoDerivs Creative Commons license, through TED.com. As of May 2013, over 1,500 talks are available free online. By January 2009 they had been viewed 50 million times. In June 2011, the viewing figure stood at more than 500 million, and on Tuesday November 13, 2012, TED Talks had been watched one billion times worldwide, reflecting a still growing global audience.
TED's mission statement begins:
We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building here a clearinghouse that offers free knowledge and inspiration from the world's most inspired thinkers, and also a community of curious souls to engage with ideas and each other.
TED was conceived by architect and graphic designer Richard Saul Wurman, who observed a convergence of the fields of technology, entertainment and design (that is, "TED"). The first conference, organized by Wurman and Harry Marks in 1984, featured demos of the Sony compact disc, and one of the first demonstrations of the Apple Macintosh computer. Presentations were given by famous mathematician Benoit Mandelbrot and influential members of the digerati community, like Nicholas Negroponte and Stewart Brand. The event was financially unsuccessful, however, it took six years before the second conference was organized. From 1990 onward, a growing community of "TEDsters" gathered annually at the event in Monterey, California, until 2009, when it was relocated to Long Beach, California due to a substantial increase in attendees.
Initially, the speakers came from the fields of expertise behind the acronym TED, but during the nineties, the roster of presenters broadened to include scientists, philosophers, musicians, religious leaders, philanthropists and many others.
Chris Anderson (The Sapling Foundation)
In 2000, Wurman, looking for a successor at age 65, met with new-media entrepreneur and TED enthusiast Chris Anderson to discuss future happenings. In November 2001, Anderson's non-profit The Sapling Foundation (motto: "fostering the spread of great ideas.") became the owner of TED. In February 2002, Anderson gave a TEDTalk in which he explained his vision of the conference and his future role of curator. Wurman left after the 2002 conference.
In 2006, attendance cost was $4,400 and was by invitation only. The membership model was shifted in January 2007 to an annual membership fee of $6,000, which includes attendance of the conference, club mailings, networking tools, and conference DVDs.
In 2005, under Anderson's supervision, a more internationally oriented sister conference was added, under the name TEDGlobal. It was held, in chronological order: in Oxford, UK (2005), in Arusha, Tanzania (2007, titled "TEDAfrica), and again in Oxford (2009 and 2010). Additionally there was TED India, in Mysore (2009). In 2011 and 2012 TEDGlobal took place in Edinburgh, Scotland.
TED 2011, The Rediscovery of Wonder, was held in Long Beach, California, from February 28 to March 4, 2011. The TED conference has a companion conference, TEDGlobal, held in the UK each summer. The 2009 TEDGlobal, The Substance of Things Not Seen, was held in Oxford, UK, July 21–24, 2009. 2010's TEDGlobal (again in Oxford) was themed And Now The Good News; in 2011 the conference moved to a new home in Edinburgh and was held from July 12–15 with the theme The Stuff Of Life. The 2012 TEDGlobal conference Radical Openness was held in Edinburgh from June 25–29.
The TED Prize was introduced in 2005. Until 2010, it annually granted three individuals $100,000 and a "wish to change the world". Each winner unveils their wish at the main annual conference. Since 2010, in a changed selection process, a single winner is chosen to ensure that TED can maximize its efforts in achieving the winner's wish. In 2012, the Prize was not awarded to an individual, but to a concept connected to the current global phenomenon of increasing urbanization. For 2013, the prize amount has been increased to $1 million. TED Prize winners in previous years:
|2005 ||2006 ||2007 ||2008 ||2009 ||2010 ||2011 ||2012 ||2013 |
|Bono||Larry Brilliant||Bill Clinton||Neil Turok||Sylvia Earle||Jamie Oliver||JR||City 2.0||Sugata Mitra|
|Edward Burtynsky||Jehane Noujaim||Edward O. Wilson||Dave Eggers||Jill Tarter|
|Robert Fischell||Cameron Sinclair||James Nachtwey||Karen Armstrong||José Antonio Abreu|
TED Conference commissioned New York artist Tom Shannon to create a prize sculpture to be given to all TED Prize winners. The sculpture consists of an eight inch diameter aluminum sphere magnetically levitated above a walnut disc.
In 2005, Chris Anderson hired June Cohen as Director of TED Media. In June 2006, after Cohen's idea of a TV show based on TED lectures was rejected by several networks, a selection of talks that had received the highest audience ratings was posted on the websites of TED, YouTube, and iTunes, under Creative Commons Attribution-NonCommercial-NoDerivs 3.0. Initially, only a handful of talks were posted, to test if there was an audience for them. In January of next year, the number of TED Talks on the site had grown to 44, and they had been viewed more than three million times. On the basis of that success, the organization pumped hundreds of thousands of dollars into its video production operations and into the development of a Web site to showcase about 100 of the talks.
In April 2007, the new TED.com was launched, developed by design firm Method. In subsequent years, the Web site has won many prizes, among which seven Webby Awards, iTunes' Best Podcast of the Year (2006-2010), the Communication Arts Interactive Award for "Information Design" in 2007, the OMMA award for "video sharing" in 2008, the Web Visionary Award for "technical achievement" in 2008, The One Show Interactive Bronze Award in 2008, the AIGA Annual Design Competition (2009) and a Peabody Award in 2012. Since late 2009, there have been free apps for iOS (iPhone, iPad), Android, webOS and Windows Phone 7.
In July 2012, a total of 1300 TED talks had been posted. Every week 5-7 new talks are being published. In January 2009 the then amount of videos had been viewed 50 million times. In June 2011 the amount of views totaled 500 million, and on 13 November 2012, TED reached its billionth video view. Chris Anderson in an interview in March 2012:
"...it used to be 800 people getting together once a year; now it’s about a million people a day watching TEDTalks online. When we first put up a few of the talks as an experiment, we got such impassioned responses that we decided to flip the organization on its head and think of ourselves not so much as a conference but as “ideas worth spreading,” building a big website around it. The conference is still the engine, but the website is the amplifier that takes the ideas to the world."
In March 2012, Netflix announced a deal to stream an initial series of 16 two-hour shows, consisting of TEDTalks covering similar subjects, from multiple speakers. The content will be available to subscribers in the U.S., Canada, Latin America, the U.K. and Ireland. Hosted by Jami Floyd, TED Talks NYC debuted on NYC Life on March 21, 2012.
Open Translation Project
TED Open Translation Project started in May 2009, and aims to "[reach] out to the 4.5 billion people on the planet who don't speak English," according to TED Curator Chris Anderson. The OTP utilises crowd-based video captioning and subtitling platforms to translate the text of TED videos (with its technology partner dotSUB until May 2012, and recently with open source translation tool Amara). At the time of the launch, 300 translations had been done by 200 volunteer transcribers in 40 languages. In March 2013, more than 39722 translations had been completed by (an all-time total of) 9262 volunteer translators in 97 languages.
The project contributed to a significant increase in international visitors to TED's website, with traffic from outside the US growing 350%, 600% percent growth in Asia, and more than 1000% in South America.
In 2009, TED started granting licenses to third parties to organize independent TED-like events internationally. These TEDx events are prohibited from making profit, although sometimes an individual attendance/admission fee ($100 max.) can be charged to cover running costs or sponsorship money can be collected (also limited under the TEDx license). The licences are free, but franchisees are vetted by TED and events are subject to conditions. Speakers are not paid and they must agree to give TED the right to edit and distribute their presentation under a Creative Commons licence. As at the end of 2012, more than 16,000 talks have been given at more than 5,000 TEDx events in 1,200 cities in 133 countries. In June 2012, five TEDx events on average were being organized every day, in one of 133 countries. In 2011 TED began a program called "TEDx in a Box" that allows people in developing countries to hold TEDx events.
TED Fellows were introduced in 2007, during the first TEDAfrica conference in Arusha, Tanzania, where 100 young people were selected from across the continent. Two years later, during TEDIndia, 99 Fellows were recruited, mainly from South Asia. In 2009, the Fellows program was initiated in its present form. For every TED or TEDGlobal conference, 20 Fellows are selected out of more than 1200 applicants; a total of 40 new Fellows a year. Out of the 40 Fellows selected in the previous year, 15 people are chosen each year to participate in the two-year Senior Fellows program (in which they will attend four more conferences). Hence, every year, there are 40 new Fellows plus 30 Senior Fellows from the two previous years.
Acceptance as a Fellow is not based on academic credentials, but mainly on past and current actions, and plans for the future. Besides attending a conference free of charge, each Fellow takes part in a special program with mentoring by experts in the field of spreading ideas, and he or she can give a short talk on the "TED Fellows" or "TED University" stage, the day before the conference starts. Some of these talks are subsequently published on TED.com. Senior Fellows have additional benefits and responsibilities (like hosting a TEDx event for 50+ people).
In February 2013, restaurateur Eddie Huang was released from the TED Fellowship for not respecting its basic rule of full participation in the conference. Eddie was the first person ever to be asked to leave the TED Fellowship, which is a competitive application-based program. "Out of respect to the other fellows onsite and to the person who could have had his slot, we felt had no choice but to release him from the program. We wish him nothing but the best," TED said in a statement 
- TEDWomen - a series of conferences focused on women-oriented themes, including gender issues and reproductive health.
- TEDMED - an annual conference focusing on health and medicine. TEDMED is an independent event operating under license from the nonprofit TED conference.
Conflicts and Criticism
Disagreements have occurred between TED speakers and organizers. In her 2010 TED talk, comedian Sarah Silverman referred to adopting a "retarded" child. TED organizer Chris Anderson objected via his Twitter account, leading to a Twitter skirmish between them. Nassim Taleb called TED a "monstrosity that turns scientists and thinkers into low-level entertainers, like circus performers." He claimed TED curators did not initially post his talk "warning about the financial crisis" on their website on purely cosmetic grounds. Sarah Lacy of BusinessWeek and TechCrunch claimed TED was elitist, on the basis of $6,000 ticket price for in-person attendees, poor treatment of less important attendees, and a friend being "de-invited to TED after quitting an ostensibly prestigious San Francisco job."
Nick Hanauer spoke at TED University, analysing the top rate of tax versus unemployment and economic equality. TED was accused of censoring the talk by not posting the talk on its website. TED curator, Chris Anderson, responded indicating that TED only posts one talk every day, selected from many. Forbes staff writer Bruce Upbin described Hanauer's talk as "shoddy and dumb".
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|Wikimedia Commons has media related to TED (conference).|
- Official website
- Financial Times. "Conference of cool". July 23 2010. Accessed 2010-07-23
- Guardian. TED – the ultimate forum for blue-sky thinking Sunday 4 July 2010 Accessed 2010-07-12