Despite the launch of a local MTV Netherlands channel within the region in 2000. TMF continued to surpass MTV in audience ratings. To counteract this competition in 2002, MTV Networks Europe purchased TMF's operations in the Netherlands and Belgium. TMF shifted it attention towards more interactive programmimg, whilst some music programming from TMF was moved to MTV Nederland such as Mental Theo on the Road and Top 40 before moving back to TMF.
With the expansion of digital television TMF launched further brands which included TMF Dance (Techno, Trance and House music), TMF NL (Dutch music) and TMF Pure (R'n'B, Hip-Hop and urban). TMF Live also launched focusing on live music.
On 4 November 2010 Viacom International Media Networks announced from 1 January 2011 TMF would only broadcast between 06:00 until 15:00 daily. On 4 April TMF was replaced by Kindernet and TMF as brand officially ceased on 1 September 2011 when TMF.nl stopped broadcasting the channel online. VJ's from TMF were transferred to MTV Nederland. TMF's digital channels also ceased broadcasting.