MNCTV

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Not to be confused with MNC, a television station in Mongolia.

MNCTV
PT Cipta Televisi Pendidikan Indonesia
MNCTV Logo 2012 New.gif
Launched January 23, 1991(as TPI)
October 20, 2010 (as MNCTV)
Owned by PT Cipta Lamtoro Gung Persada (1991-2000)
Media Nusantara Citra (2002-present) [1]
Slogan Selalu di Hati (Always on Heart)
Country Indonesia
Broadcast area Free To Air/Cable/Satellite
Formerly called Televisi Pendidikan Indonesia
(1991-1998)
Televisi Keluarga Indonesia
(1998-2002)
Televisi Paling Indonesia
(2002-2006)
Televisi Publiksiaran Indonesia (2006-2010)
Sister channel(s) Global TV
(2003-present)
RCTI
(2003-present)
SINDOtv
(2007-present)
MetroTV
(2000-2003)
Indosiar
(1998-2000)
antv
(1998-2000)
SCTV
(1997-1998)
TVRI
(1991-1997)
Website www.mnctv.com
Availability
Satellite
Indovision Channel 82
TelkomVision Channel ??
Cable
First Media Channel 12
TelkomVision Channel ??
IndosatM2 Channel ??
MasCable TV Channel 04
Streaming media
mivo.tv Free

MNCTV (formerly & futurely TPI) is an Indonesian private television station. MNCTV was established by Tutut Soeharto, the first daughter of former president Suharto. It began broadcasting on 23 January 1991, at first broadcasting only educational programs, but has since become similar to other Indonesian TV stations, showing programs such as quizzes, sinetrons (soap operas), reality TV shows, sport shows, and recently, dangdut music.

75% of MNCTV's share is currently held by Media Nusantara Citra, which also has shares on RCTI and Global TV.

History[edit]

Early days[edit]

TPI,Televisi Pendidikan Indonesia (Indonesian Educational Television) was created as an educational television station by state broadcaster TVRI on January 2, 1991. It aired a two-hour educational programming block targeted to elementary students, junior high school students, and high school students, from 08:00 to 10:00. To do so, it cooperated with the Ministry of Education and Culture of Indonesia.

On April 1991, the block was expanded into 4 hours, from 08:00 to 12:00; later to 6.5 hours, from 06:30 to 12:00; and in 1992 to eight hours, from 06:00 to 14:00. On January 23, 1993, TPI began to air its first soap opera program as a distraction to 16.5 hours at 05:30 to 21:00.

1993-2003: Splitting service[edit]

On January 23, 1993, TPI began to air its first reality TV show. After TPI ended its ties with TVRI in 1997, its educational programs were displaced by more soap opera and entertainment programming. In 1998, the channel retired the original branding name "Televisi Publiksiaran Indonesia" ("Indonesian Public Broadcasting Television") in favor of the on-air name "Televisi Keluarga Indonesia" ("Indonesian Family Television"). On May 18, 2001, the TPI name was used but only using the simple word "TPI" instead. TPI began to expand more programs that related to musics, sports, and cartoons.

Since 2004, it has focused on dangdut programs. The most successful dangdut contest, Kontes Dangdut Indonesia, is a version of RCTI's Indonesian Idol.

On February 12, 2002, TPI announced that it would broadcast Formula One racing (known as TPI Sport and Racing World) to replace RCTI as the official F1 station, due to financial problems.

In 2002, TPI broke the record as the richest and largest television station after RCTI.

2003-2009: Awards and acquisition by MNC[edit]

At the 1997 Indonesian Soap-Opera Awards, the soap opera Mat Angin by Deddy Mizwar, aired by TPI, won 11 awards. The series won five awards the following year. Indonesia's favorite program was Santapan Nusantara a culinary program hosted by Enita Sriyana. Kuis Dangdut (hosted by H. Jaja Miharja), the first and oldest quiz show, also won awards.

On March 6, 2001, Media Nusantara Citra, which also owns RCTI and Global TV, acquired 75% of the channel. In 2007, new employees were hired, including Mayjen. TNI. (purn.) Sang Nyoman Suwisma, and Dandy Nugroho Rukmana.

2009-2010: Decline[edit]

During its 2009-2010 season, due to technical reasons, TPI did not air its sport shows. On October 20, 2009, a controversial report stated that a communications expert from the University of Indonesia, Ade Armando, had reviewed decisions of the judges who were willing to pull entertainment programs from TPI, since it should have educational programs instead. Armando said that it must be the decision of the Commercial Court (PN) to grant the request of the Central Jakarta bankruptcy PT Global Crown Capital Limited on PT TPI reviewed further.[2]

The handling of cases involving the mass media can not be equated with the handling of other service companies. Because, not all people are able and capable of using it, so that the handling had to be excluded. "It looks very sloppy, not equal," he said. In this bankruptcy decision, according to Ade, a loss not only experienced by the company but also harmed the public.[2]

Anticipating similar things, there must be a joint effort of several parties, such as the Indonesian Broadcasting Commission (KPI), the Association of Private Television, and other stakeholders. Especially against the decision issued unilaterally and awkward legal institutions.[3]

Decisions of bankruptcy has also been supported from the Parliament in the legal process underway in the level of the Indonesian Supreme Court. Support was expressed Marzuki Alie when receiving the visit of Directors of TPI in the study of the DPR, Senayan, Jakarta, on November 25, 2009.[4]

2010-present: Re-launch to MNCTV and the upcoming planning[edit]

On October 20, 2010, TPI officially changed its name to MNCTV. This was because TPI was not in accordance with the written context that TPI is dedicated to education, and therefore changed its name to MNCTV, in order to change the image in the eyes of sthe public.[5]

Soap Operas[edit]

In order to broadcast soap operas, MNCTV has used MD Entertainment since July 2011. There are Sampeyan Muslim, Ranum, Aishiteru, Kesucian Cinta, Bulan di Atas Mentari, Senggol-Senggol Asmara, Cinta Sejati, Fathiyah, Fathiyah 2, Hikmah Illahi Tafakur, Ibu Aku Ingin Ayah, Tendangan Si Madun Season 1 until season 3, Si Alif, Si Alif 2, Si Miskin dan Si Kaya, Keburu Jodoh, Segalanya Cinta, Aladdin, Dewi Bintari, Raden Kian Santang, Jagoan Silat, Legenda MD Series, Somad, Hz. Omar series and many more.

Logos[edit]

In 1991, TPI used the logo of a triangle with the national colours and green, red, and blue beams. In 1998, the TPI logo was a gold circle and blue earth ball and the words "Televisi Keluarga Indonesia," the logos has seen from Family Channel Logos, the words "TELEVISI" and "INDONESIA" are used on the gold circle, and the word "Keluarga" is used near the blue earth ball. The logos were used until January 23, 2002. In January 23, 2002, from the tenth anniversary of TPI, the logos used three round ellipse line and blue earth ball and the word "TPI." On January 26, 2006, the logos was changed to a circle and five triangle near circle and the word "TPI." This logos was used until 2010. MNCTV logo in 2010 style ident and promo by Lambie-Nairn.

Slogans[edit]

Slogan Usage
Televisi Keluarga Anda (Your Family Television) 1991-1998
Makin Asyik Aja (More Fun) 1998-2007
Official F1 Station (additional slogan, as Formula One's official broadcaster) 2002-2004
Makin Indonesia Makin Asyik Aja (More Indonesia, More Fun) 2007-2010
Selalu di Hati (Always on Heart) 2010-present

See also[edit]

References[edit]

External links[edit]