TRESemmé

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TRESemmé shampoo

TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri, United States, starting in 1947. The brand name is a phonetic translation of "well-loved" in French, (très-aimé). The product line was initially marketed only to salons. The TRESemmé brand was purchased by Alberto in 1968, that was subsequently taken over by Unilever in 2010.[1]

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Advertisement campaigns include 'Professional, Affordable',[2] spending an estimated $17 million on advertising by 2004.[3] TRESemmé's products are used in hair salons across the United States, Canada, United Kingdom and Asia, in particular for hair repair treatment from heat damage mostly caused by hair ironing and blowdrying.[4]

References[edit]

  1. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; [2004-06-28]; retrieved on 2007-12-24
  2. ^ It is also sold in drugstores and supermarkets across the U.S."Professional. Affordable." It says it all!; ciao!; 2006-11-25; retrieved on 2007-12-24
  3. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; 2004-06-28; retrieved on 2007-12-24
  4. ^ On August 7, 2012, TRESemmé will have its first international release in the Philippines. http://www.hbhmagazine.com/brandNews.asp]; retrieved on 2007-12-24

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